Hit or Miss: The week in ads
We take a look at brand campaigns that caught our eye this rainy week of June
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Published: Jun 7, 2025 9:08 AM | 3 min read
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The first week of June has bought a slow summer vibe, not just in weather but in the advertising world too. This week’s crop of ads reflects a cautious, measured approach, while some ads spark creativity and connect emotionally, others struggle to leave a lasting impact amid the seasonal slowdown.
It’s a mix of hits and misses as marketers test the waters, balancing innovation with tried-and-true messaging. Whether you’re here for fresh inspiration or a critical look at what didn’t quite land, our weekly roundup breaks down the most notable ads, highlighting what worked and what faltered.
Tata Salt Ad
Tata Salt’s “Namak Ho Tata Ka 2.0” campaign refreshes its iconic jingle with relatable slice-of-life ads showcasing salt’s role in everyday Indian moments. It’s a hit for its emotional connect and nostalgia.
Happydent Ad
Happydent’s “Chamking Gum” ad revives its iconic sparkle with rich visuals and poetic storytelling. Directed by Vinil Mathew and written by Prasoon Joshi, it celebrates the power of a smile. It’s a hit for its creativity and nostalgia, though product visibility could be stronger for clearer brand recall.
Proteinx Ad
Protinex’s AI-generated anthem ad creatively highlights India’s protein deficiency, promoting its 34% protein drink with a catchy jingle and futuristic visuals. While it’s a hit for innovation and health messaging, it slightly misses on emotional connection, making it visually impressive but less relatable than traditional storytelling formats. Overall, subtle miss.
HSBC Mutual Funds Ad
HSBC Mutual Fund’s “Retire to More” ad features a former executive embracing classical dance post-retirement, promoting SIPs for financial freedom. It’s a hit for its inspiring storytelling and emotional depth, effectively making retirement a new beginning and encouraging urban professionals to plan early for a fulfilling life beyond work.
Cheil India × Samsung
Cheil India and Samsung launched a digital comic on World Environment Day, spotlighting the plight of discarded electronics in India. The narrative brings to life old appliances, giving them a voice to highlight the growing e-waste issue. Through humor and personification, the campaign urges responsible disposal of e-waste to ensure a safer planet. It's a hit.
Tata Harrier.ev Ad
Tata Motors’ Harrier.ev ad showcases its electric SUV tackling rugged off-road terrain with stunning visuals and strong brand messaging on innovation and sustainability. Despite its dynamic presentation, it may miss some buyers seeking detailed specs or those focused on urban driving needs. It's a miss.
T-Series Ad Film
Imtiaz Ali’s ‘Earthing’ film for World Environment Day uses emotional storytelling and star power to highlight the need for reconnecting with nature and sustainability. It’s a hit for its heartfelt message and timely release, though it could strengthen impact with a clearer call to action for viewers.
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