tam-adex-report
TAM Adex?blur=25

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM

TAM Adex?blur=25

As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year

exchange4media Staff May 26, 2021 9:07 AM

radio?blur=25

After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza Jan 25, 2021 8:23 AM

TV?blur=25

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

exchange4media Staff Nov 11, 2020 8:40 AM

Magazines?blur=25

According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%

Sonam Saini Jan 3, 2020 8:37 AM

Print?blur=25

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

AdEx TAM?blur=25

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM