pride month?blur=25

Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community

e4m Desk Jun 30, 2023 9:15 AM


While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling for the brand's boycott

e4m Desk May 12, 2023 9:28 AM


Narasimhan will take over on October 1, 2022, and work closely with interim CEO Howard Schultz

e4m Desk Sep 2, 2022 11:45 AM


The campaign celebrates the gesture of each person being called out by their name at Starbucks stores

e4m Desk Jul 11, 2022 2:34 PM

Sushant Dash?blur=25

Tata Starbucks is aggressively expanding its footprint in newer markets along with a focus on gender parity, says CEO Sushant Dash

e4m Desk Apr 18, 2022 3:04 PM

sushant dash?blur=25

Dash joins Tata Starbucks from Tata Consumer Products where he is currently President – Packaged Beverages Business, India, Bangladesh, and Middle East

e4m Desk Feb 10, 2021 10:24 AM


Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu

Simran Sabherwal Feb 8, 2021 8:46 AM


The two brands will be partnering for the delivery of Starbucks' essential merchandise and coffee-brewing equipment

e4m Desk Nov 6, 2020 4:42 PM


Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year

e4m Desk Jul 27, 2020 3:57 PM


The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates, etc.

e4m Desk Jun 10, 2020 3:01 PM

Deepa Krishnan?blur=25

The CMO of Tata Starbucks, Krishnan discusses the beverage brand’s recently launched delivery service, safety measures, campaigns & post-lockdown plans

Shreshtha Verma Apr 21, 2020 8:41 AM

brady brewer?blur=25

In his new role, Brewer will report directly to the company’s COO, Roz Brewer

e4m Desk Feb 14, 2020 10:51 AM

Artificial Intelligence?blur=25

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM


Prior to this, Krishnan was Executive Director, Strategy and Foresights, Kantar

e4m Desk Aug 2, 2019 5:08 PM


Tata Starbucks is also advancing commitment to serve sustainable coffee in sustainable ways in India

e4m Desk Feb 22, 2019 4:14 PM


Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India

e4m Desk Aug 1, 2017 8:25 AM