Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

Prior to this, Krishnan was Executive Director, Strategy and Foresights, Kantar

exchange4media Staff Aug 2, 2019 5:08 PM

Tata Starbucks is also advancing commitment to serve sustainable coffee in sustainable ways in India

exchange4media Staff Feb 22, 2019 4:14 PM

Industry stalwarts give their predictions for the new year

Misbaah Mansuri Jan 7, 2019 9:00 AM

Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India

exchange4media Staff Aug 1, 2017 8:25 AM

Starbucks Reserve Tata Nullore Estates is the first single-origin coffee from India available to customers in the U.S., joint-venture extends the reach of Starbucks coffee and expands coffee roasting capabilities

exchange4media Staff Jun 28, 2016 8:05 AM

In an exclusive interaction with exchange4media, Manmeet Vohra, Director – Marketing and Category, TATA Starbucks talks about how the brand concentrates on two-way interactive promotions to constantly engage their customers

Priyanka Mehra and Lara Rebello Oct 16, 2015 8:47 AM

FSSAI had rejected applications submitted by Starbucks for a total of 32 products

Ritushree Patra Jun 16, 2015 8:28 AM

Irfan Khan, Head, Marketing & Strategic Alliances, TO THE NEW, lays down six focus areas that when collectively targeted, will result in tangible business performance on social channels

Irfan Khan Jun 9, 2014 8:39 AM

It has been more than a year since Starbucks set up shop in the country and the coffee chain has been extensively using digital media & social networks to cement its place among coffee-lovers

Abhinna Shreshtha Jan 22, 2014 9:01 AM

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium

Saloni Surti Jul 30, 2013 7:58 AM

The agency’s hat trick, on the back of multi-agency pitch processes, comes across JWT offices

Noor Fathima Warsia Sep 25, 2012 8:51 PM

“You can have a brand without a profitable business but you cannot have a profitable business without a brand,” says the MD & CEO of Britannia

Priyanka Nair Aug 28, 2012 7:38 PM

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India & will be branded as Starbucks Coffee ‘A Tata Alliance’

Rahul Dubey Jan 31, 2012 7:20 AM

The new generation is getting addicted to customisation. And brands all around the world are noticing this trend. This post of Suman Srivastava is about the amazing ways in which brands are empowering customers and getting brand loyalty back.

Suman Srivastava Nov 1, 2011 8:55 AM

With global coffee chains bullish on India, ‘experience in a coffee cup’ is taking on a new meaning. A look at how the coffee chains are creating a stir.

Ashish Jha Feb 3, 2011 7:09 AM

Facebook has launched Facebook Deals, a location based deal discovery service, in the UK.

exchange4media Staff Feb 2, 2011 8:05 AM