Starbucks Reserve Tata Nullore Estates is the first single-origin coffee from India available to customers in the U.S., joint-venture extends the reach of Starbucks coffee and expands coffee roasting capabilities
In an exclusive interaction with exchange4media, Manmeet Vohra, Director – Marketing and Category, TATA Starbucks talks about how the brand concentrates on two-way interactive promotions to constantly engage their customers
The new generation is getting addicted to customisation. And brands all around the world are noticing this trend. This post of Suman Srivastava is about the amazing ways in which brands are empowering customers and getting brand loyalty back.