Deepa Krishnan?blur=25

The CMO of Tata Starbucks, Krishnan discusses the beverage brand’s recently launched delivery service, safety measures, campaigns & post-lockdown plans

Shreshtha Verma Apr 21, 2020 8:41 AM

brady brewer?blur=25

In his new role, Brewer will report directly to the company’s COO, Roz Brewer

exchange4media Staff Feb 14, 2020 10:51 AM

Artificial Intelligence?blur=25

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM


Prior to this, Krishnan was Executive Director, Strategy and Foresights, Kantar

exchange4media Staff Aug 2, 2019 5:08 PM


Tata Starbucks is also advancing commitment to serve sustainable coffee in sustainable ways in India

exchange4media Staff Feb 22, 2019 4:14 PM


Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India

exchange4media Staff Aug 1, 2017 8:25 AM

Tata Group & Starbucks strengthen partnership with new commitments?blur=25

Starbucks Reserve Tata Nullore Estates is the first single-origin coffee from India available to customers in the U.S., joint-venture extends the reach of Starbucks coffee and expands coffee roasting capabilities

exchange4media Staff Jun 28, 2016 8:05 AM

India is the fastest growing market for Starbucks, globally: Manmeet Vohra, TATA Starbucks?blur=25

In an exclusive interaction with exchange4media, Manmeet Vohra, Director – Marketing and Category, TATA Starbucks talks about how the brand concentrates on two-way interactive promotions to constantly engage their customers

Priyanka Mehra and Lara Rebello Oct 16, 2015 8:47 AM

Following Maggi crisis, Starbucks stops using ingredients blacklisted by FSSAI?blur=25

FSSAI had rejected applications submitted by Starbucks for a total of 32 products

Ritushree Patra Jun 16, 2015 8:28 AM

Social for business - a myth or reality??blur=25

Irfan Khan, Head, Marketing & Strategic Alliances, TO THE NEW, lays down six focus areas that when collectively targeted, will result in tangible business performance on social channels

Irfan Khan Jun 9, 2014 8:39 AM

Starbucks bets big on digital in competitive Indian market?blur=25

It has been more than a year since Starbucks set up shop in the country and the coffee chain has been extensively using digital media & social networks to cement its place among coffee-lovers

Abhinna Shreshtha Jan 22, 2014 9:01 AM

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis?blur=25

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

Making augmented reality work for marketers?blur=25

exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium

Saloni Surti Jul 30, 2013 7:58 AM

JWT wins Titan perfumes, MCX & Tata Starbucks?blur=25

The agency’s hat trick, on the back of multi-agency pitch processes, comes across JWT offices

Noor Fathima Warsia Sep 25, 2012 8:51 PM

Great brands energise people & galvanise action: Vinita Bali?blur=25

“You can have a brand without a profitable business but you cannot have a profitable business without a brand,” says the MD & CEO of Britannia

Priyanka Nair Aug 28, 2012 7:38 PM

Starbucks enters India in JV with Tata?blur=25

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India & will be branded as Starbucks Coffee ‘A Tata Alliance’

Rahul Dubey Jan 31, 2012 7:20 AM

Marketing Unplugged:  Hand Built By Robots?blur=25

The new generation is getting addicted to customisation. And brands all around the world are noticing this trend. This post of Suman Srivastava is about the amazing ways in which brands are empowering customers and getting brand loyalty back.

Suman Srivastava Nov 1, 2011 8:55 AM

Not just froth: The art & science of coffee marketing?blur=25

With global coffee chains bullish on India, ‘experience in a coffee cup’ is taking on a new meaning. A look at how the coffee chains are creating a stir.

Ashish Jha Feb 3, 2011 7:09 AM