TATA Starbucks recreates in-store experience with virtual backdrops

The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates, etc.

e4m by exchange4media Staff
Updated: Jun 10, 2020 3:01 PM
starbucks

With WFH and video calls becoming the new normal, TATA Starbucks has launched seven backdrops to brighten up your virtual meetings. Replicating the in-store ambience through the picturesque backdrops of the store interiors, Starbucks fans can now download the free backdrops and reminisce their favourite moments spent at the store within the comfort of their homes. 

Starbucks is known for its unique third-place experience where consumers come for the coffee, stay for the warmth and return for human connection. The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates with your loved ones etc.

Commenting on this initiative, Deepa Krishnan, Head of Marketing, Digital, Loyalty and PR at Tata Starbucks, said, “Reinforcing our efforts towards making the Starbucks experience ubiquitous, personalised and engaging, the virtual backdrops will aid in replicating the offline experience online. Our aim is to stay connected with our customers through creative avenues and bring hope, joy and love in their lives to navigate through these unprecedented times.

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