Starbucks ropes in Tressie Lieberman as Chief Brand Officer
Tressie Lieberman was till recently Chief Marketing Officer at Yahoo
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Published: Oct 19, 2024 8:32 AM | 1 min read
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Starbucks has appointed Tressie Lieberman as the Chief Brand Officer, as per media reports.
Prior to this, Tressie Lieberman was Chief Marketing Officer at Yahoo.
Lieberman will work with Brian Niccol, who was earlier the CEO of Chipotle. Lieberman has worked with Niccol at Chipotle and at Yum! Brands.
Media reports quoted Niccol as saying that Lieberman "will reintroduce Starbucks to the world".
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