social-media-influence
With conversations around inflated expectations and products that may not justify their price tags, brand heads say what determines whether that consumer stays is the actual product experience
Sunidhi Vijay Sep 11, 2026 8:31 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan Sep 1, 2026 1:50 PM
Industry leaders explore how creators are shifting the balance of influence and reshaping communications
Ritika Upmanyu Aug 25, 2026 4:29 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Ganapathy Viswanathan Jul 30, 2026 10:15 AM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Chopra also criticised the way brands chase online reach over artistic credibility
e4m Staff Nov 27, 2025 5:21 PM
Orry has requested a date after November 25 as the social media influencer is not present in the city
e4m Staff Nov 20, 2025 1:26 PM
With their authenticity and emotional pull, child influencers have been offering a unique advantage to brands in terms of engagement vis-a-vis their grown-up counterparts
Soumya Gawri Feb 21, 2025 9:25 AM
Goa-based influencers are eligible for the one-year contract and will be graded for pay as per their follower count
Shalinee Mishra Nov 20, 2024 1:47 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
e4m Staff Oct 12, 2023 7:23 PM
Ranbir Kapoor has been promoting the online betting app on the social media
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Piali Dasgupta Aug 31, 2023 11:42 AM
Celebrities now defined as people who get compensated Rs 40L or equivalent value annually for appearing in ads or have a following of 500,000 or more on any single social media handle
exchange4media Staff Aug 9, 2023 3:19 PM