The association is for a digital campaign centered around clean, conscious living and everyday self-care

e4m Staff Jan 13, 2026 5:00 PM

Even as ‘Mann Sundar’ on Dangal and ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus continued to deliver, some new entries recorded sharp spikes while others faltered

e4m Staff Aug 22, 2025 8:55 AM

Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?

Tasmayee Laha Roy and Aditi Gupta Oct 23, 2024 9:36 AM

Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021

Sonam Saini Nov 17, 2021 8:47 AM

Hindustan Unilever continues to dominate list of top advertisers, as per BARC weekly data

exchange4media Staff Aug 27, 2021 8:08 AM

The campaign has been conceptualized by Network Advertising

exchange4media Staff Jun 12, 2021 6:00 PM

Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week

exchange4media Staff May 21, 2021 8:34 AM

Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM

Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM