American Tourister has engaged with fans nationwide and asked them to send in their cheers, messages, and wishes for Team India

exchange4media Staff May 29, 2019 4:46 PM

From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote

Dolly Mahayan and Anjali Thakur May 22, 2019 8:55 AM

The #EkDinKiChutti campaign encourages people to take a day off and travel home for a day to vote

exchange4media Staff Apr 16, 2019 3:58 PM

As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri Nov 27, 2018 11:57 PM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Oct 6, 2018 10:02 AM

#KeralaIsOpen invites travellers to visit the extraordinary beauty of God’s Own Country

exchange4media Staff Sep 27, 2018 5:54 PM

The two sports superstars come together to launch American Tourister's Curio range, evoking a sense of belonging and love that customers have for the brand.

exchange4media Staff Apr 28, 2018 8:54 AM

The campaign positions American Tourister as the go-to accessory brand for the youth with its latest range of fashionable and trendy backpacks.

exchange4media Staff Mar 31, 2018 8:56 AM

Founded in 1975, Tumi is a leading global premium lifestyle brand offering a comprehensive line of business bags, travel luggage and accessories

exchange4media Staff Aug 3, 2016 1:23 PM

The ad was shot in Queensland, Australia, in keeping with the international image and pedigree of American Tourister.

exchange4media Staff Mar 19, 2016 7:47 AM

Conceptualised by Taproot India, the four-film campaign seeks to enhance luggage brand's current global positioning of young, international and colourful

exchange4media Staff May 3, 2014 11:05 AM

The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase II will involve establishing social shopping

exchange4media Staff Jul 16, 2013 7:28 AM

The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase 2 will involve establishing social shopping

exchange4media Staff Jul 15, 2013 2:10 PM

The brands were assigned to TBWA without a pitch, on the back of the agency’s work on handbags brand Lavie

exchange4media Staff Apr 24, 2013 8:14 PM

While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability

Priyanka Nair Oct 30, 2012 7:34 AM

The online platform offers a large selection of strolleys, duffle bags, briefcases, laptop bags, wallets, handbags and other accessories too

exchange4media Staff Jul 23, 2012 11:11 PM

Stage is set for the second edition of the Indian Digital Media Awards, which will be held in Mumbai on June 3, 2011 at the Grand Hyatt from 7.30 pm. There will be 27 awards across categories. Over 500 entries were received this year.

exchange4media Staff May 31, 2011 8:50 AM

Ignitee is handling every aspect of Samsonite’s digital presence and is looking at innovative ways to connect with the audience for the brand.

exchange4media Staff May 24, 2011 10:53 AM

With entries for the Indian Digital Media Awards (IDMA) 2011 now closed, the jury members weigh in to exchange4media about their thoughts on the importance and impact of the digital media industry and on such awards.

exchange4media Staff Apr 26, 2011 8:41 AM

Following the review of its media AOR, Samsonite South Asia has decided to continue with Karishma Initiative as the media partner for its entire portfolio of brands.

Tasneem Limbdiwala Feb 14, 2011 8:21 AM