Prior to this, Neha Bhambri was with American Tourister as Category Lead - Product

e4m Desk Jul 6, 2026 2:06 PM

Suneja, currently Group CEO of Perfetti Van Melle, joins Samsonite Board

e4m Staff Jun 23, 2026 8:01 PM

Suneja is currently serving as the Group CEO and Executive Director of Perfetti Van Melle Group

e4m Staff Jun 23, 2026 7:09 PM

Parekh was earlier Brand Head- Samsonite & Kamiliant

e4m Staff May 5, 2026 1:00 PM

Jai Krishnan, CEO – India, Samsonite, SA and Anushree Tainwala, Executive Director – Marketing, Samsonite, SA, talk about marketing strategy, operational priorities and more

Sunidhi Vijay Dec 24, 2025 9:20 AM

Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered market and more

Simran Sabherwal May 14, 2025 8:54 AM

Industry experts say they have witnessed an increase of up to 25% in e-commerce investments for many brands

Tasmayee Laha Roy Apr 25, 2025 9:16 AM

The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital

e4m Staff Mar 24, 2025 9:09 AM

The mandate was won following a multi-agency pitch

e4m Staff Mar 18, 2025 1:50 PM

This is a 6-part video campaign

e4m Staff Feb 26, 2024 4:35 PM

The Tested Like Samsonite campaign also features other celebs like Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal

e4m Staff Feb 20, 2024 4:47 PM

Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign

e4m Staff Jan 24, 2024 2:20 PM

The members of the Indian contingent will travel to the Games with premium suitcases

exchange4media Staff Sep 4, 2023 3:09 PM

Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more

Tanzila Shaikh Jul 3, 2023 9:05 AM

The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products

exchange4media Staff Apr 15, 2023 12:23 PM

The video was a part of the luggage brand's promotional activities with the dancer as an extension of the ‘Tested like Samsonite’ campaign

exchange4media Staff Feb 21, 2023 4:45 PM

Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums

exchange4media Staff Feb 3, 2023 4:51 PM

'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj

exchange4media Staff Feb 1, 2023 1:36 PM