sameer-makani
Family Man Promotional Campaign?blur=25

Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

Dream11 Team Hai Toh Mazaa Hai?blur=25

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

cricket?blur=25

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

Union Budget 2020?blur=25

In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman

exchange4media Staff Jan 30, 2020 7:43 AM

Mobile advertising?blur=25

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

Fake news?blur=25

With Instagram recently rolling out an update to enable users to identify fake news, we speak to industry experts about the menace of misinformation

exchange4media Staff Jan 7, 2020 8:28 AM

Mochi Autumn Winter campaign?blur=25

The campaign has been rolled out across social media, OOH, theatres, print and in-stores

exchange4media Staff Dec 1, 2019 10:00 AM

Oppo Brand Ambassadors?blur=25

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

PKL?blur=25

Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM

BudgetLogo?blur=25

Industry experts say the ease of business proposed in the Budget has been encouraging but there is a need for substantial reform measures

exchange4media Staff Jul 8, 2019 8:57 AM

MakaniTraworld?blur=25

The agency’s digital wing will be handling the entire digital mandate

exchange4media Staff Dec 4, 2018 2:08 PM

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Further to their successful execution for Panasonic’s smartphone campaign last year, Makani Creatives will now manage all ATL and BTL communication for the brand

exchange4media Staff Aug 29, 2018 2:34 PM

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This will be the ad agency’s first foray in the telecom sector and they will execute plans for Panasonic’s latest smartphones ELUGA A3 and A3 Pro

exchange4media Staff Aug 10, 2017 8:12 AM

Makani Creatives bags advertising mandate for Onida’s Smart LED TVs?blur=25

Makani Creatives won the account following a multi-agency pitch for the Mirc Electronics owned brand

exchange4media Staff Oct 1, 2015 6:37 PM