relevance
The duties will be carried out through the Arena Media UK gaming team
e4m Staff Jul 14, 2026 9:25 AM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Jessamine Avila has over two decades of experience in marketing and brand building
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
Team Impact Jun 27, 2026 9:16 AM
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Isha Khatu Jun 17, 2026 9:05 AM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Ashish Sehgal, CEO of Times Television Network and Chief Growth Officer, spoke at a recent roundtable on ideas like an integrated newsroom, the shift from GEC to news, his outlook for 2026 and more
Chehneet Kaur Dec 18, 2025 9:19 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how invisible branding is redefining consumer loyalty, and offering brands a quieter path to cultural relevance
Shantomoy Ray Nov 27, 2025 10:15 AM