The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch

e4m Staff May 26, 2026 12:01 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity

Shantomoy Ray May 25, 2026 8:03 AM

Ashish Sehgal, CEO of Times Television Network and Chief Growth Officer, spoke at a recent roundtable on ideas like an integrated newsroom, the shift from GEC to news, his outlook for 2026 and more 

Chehneet Kaur Dec 18, 2025 9:19 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how invisible branding is redefining consumer loyalty, and offering brands a quieter path to cultural relevance

Shantomoy Ray Nov 27, 2025 10:15 AM