Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more

Nilanjana Basu Mar 20, 2023 9:05 AM

At Pitch BrandTalk 2022, Puneet Das, President - Packaged Beverages, (India & S Asia), Tata Consumer Products, spoke about the brand’s ‘Jaago re’ journey

exchange4media Staff Dec 1, 2022 1:23 PM

The conclave will be held at The Radisson Blu Plaza, Delhi, 10am onwards

exchange4media Staff Nov 29, 2022 7:57 AM

The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival

exchange4media Staff Oct 29, 2022 8:12 AM

We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16

exchange4media Staff Sep 6, 2022 9:26 AM

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all

Ritika Raj Jan 27, 2021 8:43 AM

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more

Mitaksh Jain Oct 29, 2020 9:17 AM

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

In the first ‘Dakshin Virtual Series’, panellists will look at how the industry will emerge stronger after the pandemic

exchange4media Staff May 18, 2020 8:54 AM

Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city

Anjali Thakur Dec 17, 2019 8:18 AM

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

Swiggy also offers brands the opportunity to connect with its consumers by offering brand samples to its customer base

Simran Sabherwal Mar 25, 2019 8:45 AM

TATA TEA encourages men to make a ‘symbolic start’ towards changing regressive traditions holding back Women

exchange4media Staff Mar 8, 2019 1:08 PM

Conceptualised by MullenLowe Lintas Group, the film is insightfully crafted to encourage all women who are walking the path of financial independence

exchange4media Staff Feb 19, 2019 5:02 PM

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold

Simran Sabherwal Jan 23, 2019 8:59 AM