e4m India Brand Conclave: Experts to discuss TV industry in post-COVID world today
In the first ‘Dakshin Virtual Series’, panellists will look at how the industry will emerge stronger after the pandemic
As a window to South India, exchange4media Group is curating a series of webinars under the banner the 'e4m India Brand Conclave - Dakshin Virtual Series.'
The first live moderated online panel discussion, as part of this series, will be held today from 3:30 pm to 4:30 pm.
The topic of the panel discussion is ‘The Show Must Go On: Emerging Stronger Post Covid-19’. The session chair for this panel discussion is Ruhail Amin, Senior Editor, exchange4media Group and the panel members are Rani Reddy, Director, Sakshi Media Group; V Chandra Barathi, COO, News 7 Tamil; PR Satheesh, Chief Operating Officer, MMTV; Puneet Das, VP, Marketing - Beverages, India, Tata Consumer Products; Amit Sethiya, Chief Marketing Officer, Syska Group; and Radhika Ramani – Managing Partner- South, Motivator.
Here are some of the touchpoints for the discussion today: evolution of the television industry in the ‘new normal’ – short-term and long-term; regional channels leveraging their regional strength to attract brands; ensuring advertisers get a ‘Bang for their Buck’; the role of television in the media mix post-COVID-19; advertisers looking beyond reach and frequency; innovation, the key differentiator; monetization in the ‘new normal’; the challenges and forecasting the industry future.
The session will be simulcast on e4m official Facebook, Twitter, Instagram, YouTube feeds and on exchange4media.com. You can register for this webinar by clicking on the link below.
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