playbook
The scarcity of credible niche creators is the new constraint brands are solving for, say experts
Shalinee Mishra May 20, 2026 9:05 AM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
Anuja Jain Apr 28, 2026 8:50 AM
With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful
Sunidhi Vijay Apr 22, 2026 8:16 AM
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
The playbook presents a comprehensive view of the structural shifts reshaping digital commerce and brand building in India
e4m Staff Mar 31, 2026 5:12 PM
As Karnataka moves to restrict social media access for under-16 users, gaming companies are beginning to reassess how the next generation of players will discover and engage with gaming platforms
Anuja Jain Mar 16, 2026 8:49 AM
At the launch of PMAR 2026, Puri, CEO of Cipla Health, shared that marketers must adapt quickly to change, test ideas before scaling them and measure outcomes rigorously
e4m Staff Feb 25, 2026 9:08 AM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers
Sunidhi Vijay Dec 30, 2025 9:04 AM
e4m tracks the journey of Thrillophilia and its founder Abhishek Daga from early hustle and hard resets to sustained, profitable scale
Pooja Yadav Dec 8, 2025 8:41 AM
Leaders from technology, media and marketing outlined how Gen Z has been reshaping identity, consumption and communication
e4m Staff Nov 24, 2025 12:43 PM
For a second theatrical run, nostalgia isn’t enough — it needs a strong hook. Rajamouli and his team deliver that by presenting the new version as the story’s “definitive vision"
The playbook highlights shifting consumer mindsets, democratization of premium demand, and actionable models for brands
e4m Staff Oct 28, 2025 12:14 PM
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full-funnel impact with cultural insight
e4m Staff Oct 15, 2025 8:51 AM
The report also highlights how retail media and content optimization are emerging as key levers for brands on quick commerce platforms
Sunidhi Vijay Oct 13, 2025 9:26 AM
From digital-first, community-driven initiatives, to micro- and nano-influencers, short-form content & interactive campaigns, beauty brands are tweaking the marketing playbook to engage Gen Z
Pooja Yadav Sep 29, 2025 8:50 AM
Shoppers are turning to Reels as their top choice for discovering the latest trends, says Meta’s festive playbook
e4m Staff Sep 24, 2025 1:04 PM
The session underscored how regional brands are leveraging Tamil Nadu’s unique cultural tapestry and media landscape, further amplified on Zee’s expansive platforms, to drive market leadership
e4m Staff Jul 29, 2025 6:43 PM
Themed ‘Navigating the Digital Tide: How CTV is Reshaping Media’, the Teads gathering provided a platform for insights, foresight, and meaningful conversations around the growing prominence of CTV
e4m Staff May 22, 2025 8:32 AM
As per Kantar’s playbook, 26% prefer influencer recommendations but do not trust them blindly
e4m Staff Apr 22, 2025 12:08 PM
ISA in its ‘Brand Safety Playbook’ has called for brands to choose a structured approach to assess and enhance brand safety practices
The playbooks focus on four critical areas – brand safety, ad fraud prevention, viewability standards and ethical use of first-party data
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
NATIVE CONTENT Feb 14, 2024 7:33 AM
The comprehensive model aims at making agencies and clients future-ready
exchange4media Staff Feb 28, 2023 6:02 PM
Marketing Initiative: Over 81% of Indian consumers believe that AR can help bridge the gap between online and offline
exchange4media Staff Jan 31, 2023 1:59 PM
The playbook is a guide for building communication strategies for e-commerce networks
exchange4media Staff Jun 2, 2022 11:19 AM
The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season
exchange4media Staff Sep 15, 2021 8:24 AM
Vishal Vyas, Member Condom Alliance & Assistant VP Marketing TTK Healthcare, said that commercial players' attempt to change the narrative from protection to pleasure resonates with Indian youth
Vishal Vyas Aug 21, 2021 8:26 AM
Collaboration, not only within the organization but also beyond, is going to be the key driver of brand success in the post-pandemic world, said the panel at e4m’s Adobe-PwC conference
exchange4media Staff Jul 27, 2021 8:30 AM
The discussion titled ‘Without a Playbook: The Changing Face of CX in CPG and Retail’ will explore how Consumer Packaged Goods & Retail sectors have witnessed seismic shift due to adoption of digital
exchange4media Staff Jul 15, 2021 10:58 AM
The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey
exchange4media Staff Jun 9, 2021 12:04 PM
The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season
exchange4media Staff Oct 15, 2020 9:25 AM
‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes
exchange4media Staff Sep 25, 2020 4:11 PM
The Playbook finds that India devotes an average of 19.1 hours per week to listen to music
exchange4media Staff Sep 7, 2020 1:29 PM
Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models
Anil Ramachandran Aug 14, 2020 8:58 AM
As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions
exchange4media Staff Jul 28, 2020 8:34 AM
The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period
exchange4media Staff Jul 27, 2020 11:26 AM
Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience
Mayank Shah Jul 24, 2020 8:22 AM
Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times
Adhish Zaveri Jun 17, 2020 8:26 AM