playbook
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The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

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‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

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The Playbook finds that India devotes an average of 19.1 hours per week to listen to music

exchange4media Staff Sep 7, 2020 1:29 PM

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Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models

Anil Ramachandran Aug 14, 2020 8:58 AM

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As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions

exchange4media Staff Jul 28, 2020 8:34 AM

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The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period

exchange4media Staff Jul 27, 2020 11:26 AM

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Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM

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Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times

Adhish Zaveri Jun 17, 2020 8:26 AM

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The Playbook was unveiled at the ‘Building Brands Summit’ in Gurugram. More than 60 leading brands attended the event

exchange4media Staff Dec 17, 2019 6:41 PM

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The creative playbook will enable marketers and agencies to look beyond conventional creative practices  

exchange4media Staff Sep 27, 2019 6:02 PM

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The playbook unpacks the potential impact of Voice on the global media and marketing industry

exchange4media Staff Sep 10, 2019 12:01 PM

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The playbook, among other things, unpacks blockchain’s potential impact on the global media and marketing industry

exchange4media Staff Oct 18, 2018 3:17 PM

GroupM launches India Digital Playbook 2014-15?blur=25

Playbook brings together some of the best digital minds in the country to come up with 7 actionable opportunities in the coming year, including mobility, real time content and media, digital and experiential platforms

exchange4media Staff Sep 17, 2014 9:34 AM