pay-tv
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
The draft regulations mandate yearly financial-year audits, clarify shared-infrastructure duties, and enable escalations from special audits to signal disconnection for non-compliance
e4m Staff Sep 23, 2025 8:12 AM
According to Media Partners Asia’s latest Asia Video Content Dynamics 2025 report, Asia’s content spend is expected to dip 2% in 2025
e4m Staff Sep 12, 2025 10:02 PM
According to Media Partners Asia’s latest Asia Video Content Dynamics 2025 report. Asia’s content spend is expected to dip 2% in 2025
e4m Staff Sep 12, 2025 7:06 PM
Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage advertisers who want to tap expanding rural audience
Aditi Gupta May 15, 2025 8:24 AM
A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season
At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust
Aditi Gupta Mar 28, 2025 8:25 AM
The subscriber base is increasingly shifting to either over-the-top (OTT) platforms or free dish services
While digital streaming is rapidly growing, Pay TV continues to hold its ground in India’s media ecosystem, especially in sports and premium entertainment categories, share industry heads
Aditi Gupta Feb 27, 2025 9:10 AM
According to industry experts, broadcasters are relaunching channels on DD FreeDish to capitalise on the platform’s extensive reach, and to boost advertising revenue
Aditi Gupta Feb 20, 2025 2:08 PM
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing on content’s primacy & foreseeing coexistence
e4m Staff Feb 13, 2025 12:37 PM
According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television Network Rules (1994)
Aditi Gupta Jan 9, 2025 8:54 AM
Sources confirmed to e4m that a meeting recently took place between IBDF members and TAM
e4m Staff Oct 10, 2024 4:47 PM
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for both subscription and advertising
Aditi Gupta May 28, 2024 8:21 AM
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
Aditi Gupta Apr 29, 2024 8:40 AM
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate, Connected TV will take over in a big way
Aditi Gupta Mar 18, 2024 8:59 AM
The total active subscriber base has increased from 65.58 million in September 2022 to 66.62 million in December 2022
exchange4media Staff Jun 1, 2023 8:34 AM
Cord-cutter homes are currently estimated to be a minuscule 0.5 million and will continue to remain insignificant by 2026 according to the latest CII KPMG report released recently
exchange4media Staff Nov 28, 2022 11:38 AM
Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability
Javed Farooqui Nov 14, 2022 9:02 AM
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the pay-TV industry. Read on to know why
Javed Farooqui Oct 17, 2022 8:39 AM
While addressing analysts during the Q3 earnings call, the ZEEL MD & CEO spoke about de-growth in subscription revenue, Pay TV, NTO 2.0 & more
Sonam Saini Feb 16, 2022 8:17 AM
The report also highlights that only 13% of Internet households in India used only pay-TV in Q3 2021
exchange4media Staff Dec 31, 2021 11:49 AM
The #15YearsConstant campaign has been curated by Chimp&z Inc.
exchange4media Staff Aug 10, 2021 10:39 AM
The boxes help in streaming content illegally and have the potential to eat into the subscription revenues of pay TVs and OTTs
Javed Farooqui Jun 14, 2021 9:16 AM