paris
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
While Jacob Andreou will report directly to CEO Satya Nadella, Ryan Roslansky, Perry Clarke and Charles Lamanna will continue leading Microsoft 365 apps
e4m Staff Mar 23, 2026 4:25 PM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
The exchange highlights two distinct perspectives in contemporary AI discourse
e4m Staff Feb 23, 2026 6:43 PM
Coordinated by the Havas Paris teams, this integrated approach combines pan-European strategic coherence with strong local expertise and operational excellence
e4m Staff Jan 16, 2026 8:08 AM
The update comes ahead of the busy Christmas and New Year campaign season
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
e4m Staff Aug 18, 2025 6:06 PM
The classic Hermès handbag, designed in 1984 for actress Jane Birkin, has become the most valuable ever auctioned
Anuja Jain Jul 11, 2025 11:42 AM
Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of life and cross-learnings from the wider Titan Company
Simran Sabherwal Mar 12, 2025 9:04 AM
In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film, Boys
With six years of experience and a diverse background within the agency, he brings a strategic vision and deep market insight to drive the growth of Ogilvy Paris
e4m Staff Mar 4, 2025 11:29 AM
Since 1976, Jacadi has celebrated childhood with elegance and charm, creating heirloomworthy pieces that blend artistry and functionality
e4m Staff Feb 28, 2025 2:25 PM
Aditi Rao Hydari took to Instagram to share an engaging reel where the couple is shown is engaged in a playful banter about hair woes
The campaign will run globally across television, social and digital platforms
e4m Staff Sep 24, 2024 12:48 PM
Alia Bhatt is set to make her grand debut as Global Brand Ambassador for L'Oréal Paris at Paris Fashion Week 2024, wearing the 'Worth It' shade of lipstick
e4m Staff Sep 11, 2024 1:27 PM
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
The agreement is set to begin this 24/25 season and will span across PSG's professional teams
e4m Staff Sep 3, 2024 11:27 AM
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
e4m Staff Aug 28, 2024 1:06 PM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury and surgery
Srinath Sridharan Aug 10, 2024 5:41 PM
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically
Krishna Iyer Aug 9, 2024 12:59 PM
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
On early August 7, it was announced that wrestler Vinesh Phogat may be disqualified after the grappler was found 150 gm overweight ahead of women's 50kg final
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Nisha Sampath Aug 6, 2024 2:51 PM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Chehneet Kaur Aug 1, 2024 8:52 AM
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire
Nisha Singhania Jul 31, 2024 8:52 AM
Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs
e4m Staff Jul 29, 2024 7:15 PM
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
Aditi Gupta Jul 29, 2024 8:59 AM
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
Shantanu David Jul 26, 2024 9:18 AM
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
e4m Staff Jul 25, 2024 2:30 PM
The partnership involves interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience
e4m Staff Jul 24, 2024 12:44 PM
With 20 concurrent feeds, JioCinema will ensure fans catch every thrilling moment
NATIVE CONTENT Jul 24, 2024 12:37 PM
Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%)
e4m Staff Jul 23, 2024 2:16 PM
130 Costa Coffee team members from six countries will deliver beverage experiences to fans and athletes at seven venues across Paris
e4m Staff Jul 22, 2024 3:47 PM
The campaign for the regional Olympics and Paralympics has been curated by dentsu creative, Singapore
e4m Staff Jul 20, 2024 9:05 AM
India House will serve as a home away from home for athletes as well as fans
e4m Staff Jul 19, 2024 5:58 PM