Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the Managing Director of Trade Desk in an exclusive interview with e4m

Kanchan Srivastava Dec 17, 2025 9:01 AM

The study also states that Gen Zers are receptive to advertising, but with clear expectations: 62% prioritise wellness; 40% focus on physical health, 37% on personal growth

e4m Staff Sep 26, 2025 4:48 PM

Since on the open web, attribution is fragmented and less reliable, experts say brands are reallocating to walled gardens as it helps with data control, measurability, and brand safety concerns 

Shantanu David Apr 25, 2025 9:35 AM

Tejinder Gill, MD, The Trade Desk, writes about the democratised open internet and its promise of greater choice, transparency, and efficiency

Tejinder Gill Feb 6, 2025 9:05 AM

The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies

e4m Staff Aug 21, 2024 1:15 PM

Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen

Shantanu David Mar 28, 2024 8:36 AM

Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens

Shantanu David Dec 11, 2023 8:20 AM

At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet

exchange4media Staff Jun 21, 2023 1:27 PM

Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet

Shantanu David Jun 14, 2023 8:50 AM

Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and more

Shantanu David Apr 3, 2023 8:38 AM

Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet

Javed Farooqui Jul 22, 2022 9:12 AM

For this campaign, Criteo partnered with Technology, Humans, and Taste

exchange4media Staff Feb 26, 2022 2:00 PM