There is a need to develop a grassroot-level culture for the game and the brands first need to support the players’ journey, opines industry

Mansi Sharma Aug 16, 2021 8:42 AM

Neeraj Chopra?blur=25

The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts

Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM

Thums Up + Olympics?blur=25

The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event

exchange4media Staff Jul 6, 2021 3:39 PM


Films will feature eminent personalities such as Kiren Rijiju and General Bipin Rawat

exchange4media Staff Jul 2, 2021 1:31 PM

Sindhu visa?blur=25

Team Visa is the company's global athlete support programme for assisting athletes who aspire to reach the Olympic and Paralympic podiums

exchange4media Staff Sep 25, 2019 4:16 PM

With 230,000 tweets, Twitter celebrates #SakshiMalik's victory at Olympics?blur=25

When wrestler Sakshi Malik opened India’s account with a medal at the Rio Olympic Games by clinching a bronze in the 58kg category, the Twitter world rejoiced at her victory with #SakshiMalik trending throughout the night and this morning as well on Twitter

exchange4media Staff Aug 19, 2016 9:11 AM

 Coca-Cola teams up with International Premier Tennis League as Title Sponsor?blur=25

In its capacity as Title Sponsor, Coca-Cola will be undertaking a series of interesting initiatives to engage with tennis fans across the globe

exchange4media Staff Nov 5, 2014 1:52 PM

Vivid: Putin dissolves Russian state news agency amid global criticism?blur=25

The closure of RIA-Novosti & its replacement with a new agency headed by a pro-regime mouthpiece is the latest sign of Russia's dark slide to authoritarianism under Putin, observes Annurag Batra of exchange4media

Annurag Batra Jan 7, 2014 8:29 AM