nba-india
NBA Prasar Bharti Partnership?blur=25

The partnership will feature daily content offerings including Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials & public service announcements

exchange4media Staff Jan 27, 2021 12:25 PM

TV News?blur=25

It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now

exchange4media Staff Jan 14, 2021 6:18 PM

NBA Harman Partnesrship?blur=25

The partnership will let fans interact with and experience the beautiful sound of HARMAN brands while watching basketball stars perform in every NBA game

exchange4media Staff Dec 7, 2020 2:05 PM

TV?blur=25

NBA and NBF write to ratings body about unexplained spikes in TV viewership

Tasmayee Laha Roy Jul 10, 2020 9:12 AM

Rajesh Sethi NBA?blur=25

Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India

Noel Dsouza Mar 11, 2020 8:38 AM

NBA Ek Game Challenge?blur=25

The 6 week-long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms

exchange4media Staff Mar 6, 2020 3:42 PM

Rajesh Sethi?blur=25

Rajesh Sethi, Managing Director, NBA India, writes on the various instances of disruption in the past year and their implications

Rajesh Sethi Jan 9, 2020 8:18 AM

NBA?blur=25

The games will air live in India on SONY TEN 1 and SONY TEN 3 and will reach fans in more than 200 countries on TV, digital and social media

exchange4media Staff Oct 3, 2019 2:24 PM

NBA?blur=25

The agency shares insights on how a multi-channel experience was designed for the #NBAInMyBackyard campaign

exchange4media Staff Oct 3, 2019 8:58 AM

DDB?blur=25

For the upcoming NBA India games, The Max (a venture of DDB Mudra and Tribes Group) projected a montage of breath-taking graphics and shots of basketball players at Mumbai’s iconic Gateway of India

exchange4media Staff Sep 30, 2019 12:54 PM

NBA fan wear apparel?blur=25

Chury, Associate Vice President of Global Partnerships, NBA India, gives us an insight into the newly launched NBA fan-based apparel in partnership with Suditi Industries

Noel Dsouza Mar 15, 2019 8:48 AM

NBA?blur=25

NBA Vice President of Global Business Operations Diane Gotua will relocate from New York to the NBA’s Mumbai office to lead the business in India on an interim basis

exchange4media Staff Mar 4, 2019 11:50 AM

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Mairu Gupta, Senior Director, Media and Content Distribution, NBA India and Sameer Pitalwalla, CEO and Co-Founder, Culture Machine chatted exclusively with exchange4media about the same

Misbaah Mansuri Mar 14, 2018 8:58 AM

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From March 11 – April 8, 2018, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday on SONY SIX, SONY SIX HD, SONY TEN 3 and SONY TEN 3 HD

exchange4media Staff Mar 9, 2018 1:54 PM

NBA India appoints Yannick Colaco as Managing Director?blur=25

The former COO of Nimbus Sport will manage NBA’s office in India and lead business and basketball development in the country

exchange4media Staff Feb 19, 2013 7:10 PM