The NBA aims to grow its fan base in India with new #EkGameChallenge campaign

The 6 week-long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms

e4m by exchange4media Staff
Published: Mar 6, 2020 3:42 PM  | 2 min read
NBA Ek Game Challenge

With the objective to grow the league’s fan base in India, the NBA’s all-new marketing campaign for the 2019-2020 season aims to recruit new fans through the existing fan community who serve as the league’s biggest evangelist. The campaign challenges audiences to sample at least one NBA game on SONY TEN1 & NBA League Pass and promises that they will keep coming back for more. With exhilarating action, gravity-defying moments, edge-of-the-seat drama and glamour, NBA games are a 360-degree entertainment package which offers something for everyone.

The NBA has specially curated multiple short format content pieces of the best dunks, buzzer-beaters among other exciting videos to give fans a taste of the game where they can explore different facets of the league on NBAEKGameChallenge.com. The six-week-long campaign will engage with fans across the length and breadth of the country through a mass media outreach leveraging digital and social media platforms and driving people to sample just one NBA game available on SONY TEN1 & NBA League Pass.

The TVC opens in the living room of a fan watching a game and just after a slam dunk by LeBron James, the fan then throws open the #EkGameChallenge to everyone who has never watched an NBA game. The film shows NBA fans showcasing their love for the game by building a feeling of missing-out among non-fans who currently are not watching the game. The TVC closes promising audiences that just one experience of an NBA game will convert them into a fan.

Fans in India can follow the NBA on Facebook, Twitter, Instagram, Tik Tok, use #NBAEkGameChallenge and discover NBA game content on NBAEkGameChallenge.com

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