n-chandramouli
olympics?blur=25

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

upstox groww kyatrade?blur=25

Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021

Misbaah Mansuri Jun 16, 2021 9:17 AM

fortune?blur=25

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

akshay kumar?blur=25

Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal

Misbaah Mansuri Feb 3, 2021 8:35 AM

anti china?blur=25

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India

Misbaah Mansuri Dec 1, 2020 9:01 AM

Amul?blur=25

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

chandramouli?blur=25

The brand expert & CEO of TRA hints that the brands which have a CSR budget must use it now

Misbaah Mansuri Apr 3, 2020 9:01 AM

TRA's Most Desired Brands 2020?blur=25

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each

exchange4media Staff Feb 26, 2020 7:56 PM

HTC?blur=25

Experts talk about whether the brand, with their new product Wildfire X, will be able to attract customers after exiting the smartphone market a year ago

Dolly Mahayan Aug 20, 2019 8:53 AM

CCD?blur=25

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

Ponds TVC?blur=25

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

Game of Thrones main?blur=25

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

Spotify Ad Campaign?blur=25

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza Apr 4, 2019 8:18 AM

Vivo IPL?blur=25

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan Apr 1, 2019 8:26 AM

celeb?blur=25

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan Feb 5, 2019 8:02 AM

Budget 2019?blur=25

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan Jan 30, 2019 9:08 AM

e-commerce?blur=25

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan Jan 14, 2019 9:17 AM

political parties on social media?blur=25

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan Dec 31, 2018 8:44 AM

2.0?blur=25

Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan Nov 28, 2018 8:24 AM

emotional Connection?blur=25

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan Nov 22, 2018 8:43 AM