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Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 4 days ago

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan 31-December-2018

Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan 28-November-2018

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan 22-November-2018

As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?

Dolly Mahayan 14-November-2018

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff 12-November-2018

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini 22-September-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas and Madhuwanti Saha 04-June-2018

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Venkata Susmita Biswas 14-May-2018

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha 02-May-2018

Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation

exchange4media Staff 12-April-2018

Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri 06-April-2018

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff 05-April-2018

Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri 04-April-2018

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha 12-March-2018

Brand experts say that following a fair tale wedding that broke the internet, #Virushka’s brand power is poised to get a massive push with more advertisers leveraging their collective fame and power

Misbaah Mansuri 15-December-2017

Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity

Misbaah Mansuri 10-November-2017

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter Stephen Curry, the day is not far away when he will be number one in sports category according to brand experts

Madhuwanti Saha 27-October-2017

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas 11-July-2017