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As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan 1 week ago

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza 04-April-2019

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan 01-April-2019

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan 05-February-2019

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan 30-January-2019

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 14-January-2019

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan 31-December-2018

Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan 28-November-2018

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan 22-November-2018

As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?

Dolly Mahayan 14-November-2018

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff 12-November-2018

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini 22-September-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas and Madhuwanti Saha 04-June-2018

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Venkata Susmita Biswas 14-May-2018

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha 02-May-2018

Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation

exchange4media Staff 12-April-2018

Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri 06-April-2018

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff 05-April-2018

Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri 04-April-2018

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