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According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza 21-June-2019

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan 15-May-2019

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza 04-April-2019

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan 01-April-2019

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan 05-February-2019

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan 30-January-2019

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 14-January-2019

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan 31-December-2018

Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan 28-November-2018

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan 22-November-2018

As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?

Dolly Mahayan 14-November-2018

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff 12-November-2018

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini 22-September-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas and Madhuwanti Saha 04-June-2018

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Venkata Susmita Biswas 14-May-2018

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha 02-May-2018

Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation

exchange4media Staff 12-April-2018

Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri 06-April-2018

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff 05-April-2018

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