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HTC

Experts talk about whether the brand, with their new product Wildfire X, will be able to attract customers after exiting the smartphone market a year ago

Dolly Mahayan Aug 20, 2019 8:53 AM

CCD

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

Ponds TVC

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

Game of Thrones main

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

Spotify Ad Campaign

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza Apr 4, 2019 8:18 AM

Vivo IPL

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan Apr 1, 2019 8:26 AM

celeb

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan Feb 5, 2019 8:02 AM

Budget 2019

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan Jan 30, 2019 9:08 AM

e-commerce

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan Jan 14, 2019 9:17 AM

political parties on social media

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan Dec 31, 2018 8:44 AM

2.0

Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan Nov 28, 2018 8:24 AM

emotional Connection

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan Nov 22, 2018 8:43 AM

DeepikaRanveer

As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?

Dolly Mahayan Nov 14, 2018 8:59 AM

Patanjali

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff Nov 12, 2018 8:37 AM

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini Sep 22, 2018 8:59 AM

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Venkata Susmita Biswas May 14, 2018 8:53 AM

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha May 2, 2018 8:59 AM

IndiGo

Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation

exchange4media Staff Apr 12, 2018 8:54 AM

Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri Apr 6, 2018 8:57 AM