The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses

e4m Staff Jul 8, 2026 12:06 PM

The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion 

Sunidhi Vijay Mar 9, 2026 8:42 AM

Industry leaders noted that the emphasis on continuity, manufacturing and infrastructure provides greater policy visibility and confidence for long-term investments

Sunidhi Vijay Feb 2, 2026 7:58 AM

The ‘Ho jayega’ campaign film highlights PayU’s commitment to MSMEs

e4m Staff Aug 19, 2025 1:10 PM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares on how branding drives business

Gargi Sarkar Jul 8, 2025 1:51 PM

Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector

Nilanjana Basu Feb 2, 2023 1:01 PM

The TVC features actors Deven Bhojani and Nitesh Pandey

exchange4media Staff Feb 26, 2022 8:22 AM

Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget

exchange4media Staff Feb 1, 2022 8:53 AM

With YES MSME as a plank for the campaign, the Bank is creating a multitude of opportunities, partnerships and resources for the segment to drive business outcomes

exchange4media Staff Feb 6, 2021 7:26 AM

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months

Tasmayee Laha Roy Nov 6, 2020 8:38 AM

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience

exchange4media Staff May 14, 2020 8:53 AM

Publicis’ data company Epsilon will be powering the new service named The Pact

exchange4media Staff May 2, 2020 6:51 PM

The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times

exchange4media Staff May 2, 2020 11:42 AM

At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM