mother
Industry experts are unanimous that brands go all out for Mother’s Day because it sits at the intersection of universal emotion, social sharing and purchase intent
Sunidhi Vijay May 12, 2026 8:56 AM
As Mother's Day campaigns grow more emotionally sophisticated, industry voices debate whether brands are honouring mothers or simply monetising the moment
Aryendra Khan May 9, 2026 9:35 AM
From emotional realism to chaos and humour, Indian brands redefined Mother's Day this year, moving well past the tears-and-sacrifice template
Aryendra Khan May 9, 2026 9:29 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Ganapathy Viswanathan May 8, 2026 12:41 PM
The review is currently underway, and a decision is expected in the coming months
e4m Staff Nov 10, 2025 4:56 PM
Gandharv Tongia will officially take on the role on November 15, 2025
e4m Staff Oct 30, 2025 10:29 AM
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Pooja Yadav Oct 23, 2025 9:17 AM
‘Ghar layein Aashirvaad’ campaign pays heartfelt tribute to mothers — the light that illuminates every home
e4m Staff Oct 21, 2025 8:00 AM
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Sunidhi Vijay Jun 11, 2025 8:11 AM
Mother’s Day-inspired OOH campaign transforms mom’s constant nagging into heartfelt nudges of care, reminding young Indians that “behind every taana, there’s a mother who cares
e4m Staff May 20, 2025 6:34 PM
The film places four individuals in a controlled setting where they are woken up at random hours and asked to perform parenting tasks
e4m Staff May 12, 2025 4:38 PM
The ad weaves in Pepperfry’s products—from crockery to silk pillow covers
e4m Staff May 10, 2025 3:11 PM
The event was attended by singer and actor Shweta Pandit, TV actress Jaswir Kaur, and mom influencer Pooja Shukla
e4m Staff May 10, 2025 2:55 PM
The campaign has been developed in collaboration with Network Advertising and Ten Films
e4m Staff May 10, 2025 1:22 PM
Market observers note that brands opted for early Mother’s Day campaigns and offers to keep pace with social media trends and increasing digital influence on consumers
Soumya Gawri May 10, 2025 8:35 AM
In classic PSA (Public Service Announcement) style, Ray calls out performative appreciation of moms on social media instead of thanking them the right way
e4m Staff May 8, 2025 12:50 PM
As part of the campaign, five lucky winners will be delivered to their moms’ doorsteps in a unique surprise campaign on Mother’s Day weekend
The Mother's Day campaign was conceptualised and executed by FCB Kinnect
In a short film starring acclaimed actor Sheeba Chaddha, AJIO brings together a self-help group of mothers of India’s most loved (and most distracted) influencers and comedians
e4m Staff May 2, 2025 12:37 PM
Felix Richter, Teri Miller, Katie Mackay-Sinclair and Chris Gallery have been given key global roles
This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers
Soumya Gawri Mar 20, 2025 9:27 AM
Manish Bandlish, Managing Director of Mother Dairy, on the brand’s ICC Champions Trophy 2025 campaign that positions milk as the ‘ultimate beverage’
Shalinee Mishra Mar 13, 2025 12:10 PM
The campaign film stars Mahathi Ramesh and seasoned actor Gagan Dev Riar
e4m Staff Oct 27, 2024 10:00 AM
Mother Dairy will maintain a significant presence of brand and product portfolio at match venues and on official broadcast channels
e4m Staff Oct 15, 2024 3:38 PM
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
e4m Staff Jul 31, 2024 2:00 PM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
e4m Staff Jul 29, 2024 5:11 PM
Some standout campaigns by brands that celebrated the different hues of motherhood
The digital film highlights how mothers can nurture both, their children as well as career ambitions
e4m Staff May 10, 2024 5:36 PM
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed.
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
e4m Staff Apr 26, 2024 3:03 PM
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
e4m Staff Jan 3, 2024 12:26 PM
In this edition of e4m's Mom Boss series, we speak to Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, for her take on balancing motherhood with career
Aditi Gupta May 30, 2023 8:10 AM
This year, #HTsalutes all mothers who are a source of limitless love and compassion
exchange4media Staff May 22, 2023 2:06 PM
The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones
exchange4media Staff May 17, 2023 2:10 PM
The company has rolled out its monthly cycle flexibility policy
exchange4media Staff May 16, 2023 2:27 PM
The campaign honours unconventional journeys of motherhood
exchange4media Staff May 16, 2023 10:48 AM
The ad film captures the mother-child bond and their unconditional love for each other
exchange4media Staff May 15, 2023 3:08 PM