monk
Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Monk Entertainment?blur=25

The agency was honoured with the ‘Talent Management Agency of the Year’ title

e4m Desk Apr 15, 2026 10:58 PM

Punch the Monkey?blur=25

A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart

Vaishnavi Deshpande Feb 26, 2026 3:48 PM

Punch monkey?blur=25

As the viral baby monkey story spreads across platforms, Indian brands are finding creative ways to align with the emotional momentum online

Vaishnavi Deshpande Feb 23, 2026 3:09 PM

Kristine Kobe appointed EVP Global Client Leader at Monks?blur=25

Prior to this, Kristine Kobe held the role of Managing Director at Accenture Song

e4m Desk Dec 19, 2025 1:14 PM

anand bharadwaj tribute Piyush Pandey?blur=25

Anand Bhardwaj, Founder & CEO, The Posh Monk, and Founder & Partner, Live4Freedom, remembers Piyush Pandey

e4m Staff Oct 24, 2025 5:45 PM

Rayomand J. Patell, Firestarter,?blur=25

Firestarter is being launched along with an international partnership with Munich-based MONKEYWAY GmbH

e4m Staff Oct 16, 2025 3:37 PM

Rajat Mendhi appointed Head of Planning Monks India?blur=25

Rajat Mendhi’s mandate will be to drive planning and cultural insight development for the agency

e4m Staff Oct 14, 2025 9:22 AM

Sonali Khanna appointed by S4Capital’s Monks as India Head Business & Integration?blur=25

Sonali Khanna most recently served as President and Branch Head at Lowe Lintas South

e4m Staff Oct 6, 2025 10:58 AM

Niranjan Singh joins S4Capital’s Monks as Head of Media for India?blur=25

Prior to Monks, Singh served as Head of media for LEGO APAC & Amazon Prime Video SEA at IPG Initiative

e4m Staff Sep 29, 2025 5:11 PM

Viraj Sheth?blur=25

Viraj Sheth, co-founder of Monk Entertainment, talks to e4m on identifying fresh talent, codifying cultural scanning and more

Shalinee Mishra Sep 19, 2025 9:24 AM

Debdatta Bajpai?blur=25

In her new role, Debdatta Bajpai will be leading Bangalore's creative team

e4m Desk Aug 4, 2025 2:05 PM

Vivek Nair?blur=25

Prior to his elevation, Vivek Nair held the role of Associate Director - Media Strategy and Planning at the company

e4m Desk Jul 14, 2025 2:21 PM

Raunaq Sahni aka Monkey Magic?blur=25

Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions

Shalinee Mishra Jul 14, 2025 7:58 AM

Metro… In Dino?blur=25

‘Metro… In Dino’ integrates brand elements organically, enhancing viewer engagement without compromising the film’s emotional tone

Sunidhi Vijay Jul 8, 2025 8:45 AM

Sandipan Bhattacharyya?blur=25

Bhattacharyya has over a two-decade career spanning Saatchi & Saatchi, BBDO, and most recently Grey South Asia, where he served as Chief Creative Officer

e4m Staff Jun 25, 2025 10:38 AM

Sheny Shah?blur=25

Prior to this, Sheny Shah held the role of Senior Marketing Analyst at the company

e4m Desk Jun 23, 2025 12:43 PM

Posh Monk?blur=25

The new apparel brand has been founded by Anand Bhardwaj, a veteran of India’s marketing, media and heritage sectors

e4m Staff May 10, 2025 11:41 AM

TechMonk?blur=25

The funding for TechMonk, the agentic marketing platform, was led by AH Ventures Fund and others

e4m Staff Feb 25, 2025 11:10 AM

Ketan Desai Monks India?blur=25

Ketan Desai was most recently WPP Grey’s Chief Operating Officer

e4m Staff Jan 29, 2025 11:50 AM

Nazara?blur=25

Expands into physical gaming and entertainment with 60% stake in Funky Monkeys

e4m Staff Dec 2, 2024 7:11 PM

Banijay Asia?blur=25

The Indian adaptation of the series is already in production and will stream exclusively on Disney+ Hotstar and Hulu

e4m Staff Oct 24, 2024 12:56 PM

Monks?blur=25

Munas van Boonstra has been appointed as MD - Southeast Asia, Saufi Salleh as Head of Clients & Kryse Ynieto as Head of Strategy

e4m Desk Sep 20, 2024 12:42 PM

tata tea agni?blur=25

The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit

e4m Staff Aug 16, 2024 3:30 PM

Linda Cronin?blur=25

Prior to this, Linda Cronin was with Initiative for over 7 years as Global Managing Partner

e4m Desk Aug 8, 2024 11:49 AM

S4 Capital Media.Monks?blur=25

The agency has announced new AI-powered creative offerings

e4m Staff Jul 19, 2024 12:51 PM

Azazul Haque?blur=25

Azazul Haque was earlier the Chief Content Officer at Media.Monks

Neeta Nair May 27, 2024 8:36 AM

Kiran Ramamurthy Media.Monks?blur=25

exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers

Neeta Nair Apr 12, 2024 8:07 AM

Media Monks Azazul Haque Kiran Ramamurthy?blur=25

Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out

Neeta Nair Mar 22, 2024 12:36 PM

S4 Media.Monks Robert Godinho?blur=25

Robert Godinho has been elevated from his role of heading Media.Monks India production hub

e4m Staff Feb 7, 2024 11:15 AM

Monk Entertainment?blur=25

The agency won 9 golds, 1 silver and 1 bronze across categories and was named ‘Influencer Agency of the Year’

e4m Staff Jan 31, 2024 10:08 PM

Azazul Haque and Kiran Ramamurthy of Media Monks?blur=25

Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency

Neeta Nair Jan 30, 2024 8:50 AM

Robert Godinho Media.Monks India?blur=25

Guest Column: Robert Godinho, MD of Media.Monks India, decodes the potential of AI and how it's setting the stage for business transformation

Robert Godinho Jan 17, 2024 8:44 AM

Media.Monks Matthew Godfrey?blur=25

Godfrey has over 15 years of experience leading innovative businesses in the Asia-Pacific region

e4m Staff Nov 27, 2023 11:41 AM

smita?blur=25

She served as Country Manager - Data & Digital Media at the agency

e4m Staff Nov 7, 2023 9:05 AM

Durga Puja Tata Tea Gold?blur=25

The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami

e4m Staff Oct 14, 2023 8:25 AM

Azazul Haque?blur=25

Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal

exchange4media Staff Aug 24, 2023 1:44 PM

Media.Monks?blur=25

At e4m TechManch, the SVP of Web3 & Metaverse strategy at Media.Monks delivered a keynote address on new ways to engage with the audience

exchange4media Staff Aug 9, 2023 4:06 PM

redmi?blur=25

The agency has come on a project basis and will be working with Xiaomi

Tanzila Shaikh Jun 15, 2023 4:20 PM

prime?blur=25

The brand challenge was to make the consumer aware of the wide range of advantages the membership makes available to the consumer

Neeta Nair May 11, 2023 1:27 PM

Fresh?blur=25

The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency

Neeta Nair Apr 14, 2023 8:17 AM

media monk?blur=25

The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms

exchange4media Staff Jan 13, 2023 2:15 PM

planet marathi?blur=25

They will assume responsibilities of mentoring and guiding the team on monetisation and strategy for expanding company

exchange4media Staff Sep 13, 2022 3:26 PM