Rayomand J. Patell launches Firestarter - integrated brand communication & tech agency

Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology, has announced the launch of Firestarter, an integrated brand communication and technology agency in India dedicated to serving the needs of Founders of brands - as well as for decisive CMOs/CEOs.

Commenting on the launch and the thought process behind the agency’s unique model of ‘Defining brands ignites revenue’, Rayomand J. Patell, Founder Chairman and CCO of Firestarter, said, "We ignite scalable growth by defining and differentiating your brand to deliver valuable outcomes. Firestarter defines your brand by our proprietary process, crafts a unique brand identity through Design and then creates an original, integrated creative idea that’s strong enough to add synergy across every brand medium, touchpoint and technology.”

The agency’s model is built on integrating brand communications and technology at its core, backed by newsroom and real-time AI equipped production capabilities.
Firestarter’s launch is simultaneously cemented by an international partnership with Munich-based MONKEYWAY GmbH. Rayomand J. Patell has also been appointed as the Chief Creative Officer (CCO) for MONKEYWAY GmbH.

Andreas Adam, CEO of MONKEYWAY, spoke on the value of this new integration, "MONKEYWAY brings class defining 3D Real Time Streaming technology, trusted by global luxury brands to the Indian markets. Clients gain a seamless, scalable, and truly impactful brand-to-technology pipeline.”

Rayo (as he is fondly known in the industry) began at Everest Dentsu Young & Rubicam, went on to SSC&B Lintas—the boutique agency renowned as the home of India’s first Cannes Gold Lion, then did a twelve-year stint at Contract, WPP. As ECD, he turned Havas Mumbai around.