mg-motor
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
The collaboration with Monica Menon marks another milestone in Women of MG
e4m Staff Nov 18, 2025 2:31 PM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth around the EV category
Simran Sabherwal Sep 12, 2025 9:02 AM
The campaign has been crafted by Cheil X and features a series of 10 real consumer-led testimonial films
e4m Staff Aug 15, 2025 9:30 AM
Drawing inspiration from the Association of Mutual Funds in India’s successful ‘Mutual Fund Sahi Hai’ campaign, ‘EV Sahi Hai’ seeks to build momentum for EV adoption across the country
e4m Staff Aug 14, 2025 1:26 PM
The brand film breaks stereotypes of how women need help with certain difficult situations in their daily lives
In his previous roles, Anurag Mehrotra was Vice President of Strategy & International Business at Tata Motors Commercial Vehicles and President & Managing Director at Ford India
e4m Staff Feb 17, 2025 12:28 PM
Anurag Mehrotra was Vice President of International Business and Strategy of Tata Motors Commercial Vehicles Business
82.5 Communications will be responsible for enhancing visibility and customer engagement of JSW MG India’s upcoming product across digital, social, and traditional platforms
e4m Staff Oct 29, 2024 6:36 PM
Milind Shah has been associated with the automaker for nearly 7 years
e4m Desk Sep 18, 2024 11:26 AM
The multimedia campaign is anchored by a series of three thematic films
e4m Staff Feb 12, 2024 2:16 PM
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
e4m Staff Oct 25, 2023 6:44 PM
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Aditi Gupta Oct 3, 2023 8:42 AM
The centenary year campaign revolves around the brand embarking on a ‘New Era of Customer Focus’
exchange4media Staff Aug 23, 2023 3:49 PM
In this feature, we highlight ace marketers who were honoured as part of the Pitch Marketing 30 Under 30 list
exchange4media Staff Jul 10, 2023 1:24 PM
Tilt Brand Solutions has been tasked to conceive, create and execute a through-the-line brand and advertising programme for MG Comet EV
exchange4media Staff May 9, 2023 12:15 PM
MG Changemakers recognizes and honours the spirit of women who inspire societal change
exchange4media Staff Jul 26, 2022 12:51 PM
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India
Misbaah Mansuri Dec 1, 2020 9:01 AM
Malhotra takes over from Pallavi Singh who has moved to BMW India
exchange4media Staff Apr 23, 2020 8:18 AM
While Rs 1 crore contribution will come from the company directly, its employees have also pledged to donate another Rs 1 crore
exchange4media Staff Mar 25, 2020 4:38 PM
Through this partnership, MG Motor India aims to leverage the growing popularity of football
exchange4media Staff Mar 9, 2020 1:09 PM