MG Motor India ropes in Liverpool legend Emile Heskey

Through this partnership, MG Motor India aims to leverage the growing popularity of football

e4m by exchange4media Staff
Updated: Mar 9, 2020 3:43 PM
MG Motor

As the official global car partner of the Liverpool Football Club (LFC), MG Motor India recently organized a meet and greet event with Emile Heskey.

“As the official global car partner of the British Football Club – Liverpool, our objective is to provide MG Motor India and the country’s passionate Liverpool supporters an opportunity to create delightful memories together. The coming together of two iconic British brands with global fan following is a collective attempt to offer exciting experiences for the Indian football community and fans. Moreover, MG Motor’s brand heritage truly resonates with the club’s rich history, making this a very special event for us,” said Gaurav Gupta, Chief Commercial Officer, MG Motor India.

Through this partnership, MG Motor India aims to leverage the growing popularity of football across the globe to strengthen the brand’s presence among its target audience of young, sporty and passionate customers.

The association with LFC further aims to accelerate MG Motor’s brand awareness across global markets such as Europe, Asia, Middle East, Australia, South America, North Africa and more.

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