media-solutions
Rumjhum Gupta, Founder & CEO of EcoMedia Solutions (EcoMS), talks about building a sustainability-tech venture, the opportunities and challenges of entrepreneurship, & more
Ruhail Amin Jun 1, 2026 9:17 AM
Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms
e4m Staff May 27, 2026 9:20 AM
The new look reflects its growing focus on digital innovation, OTT, Connected TV, video, mobile, performance marketing, and integrated solutions
e4m Staff Apr 10, 2026 2:26 PM
Prior to this, Chris Bailes held the role of Head of Sales EMEA for Activision Blizzard Media
e4m Desk Jan 20, 2026 12:47 PM
Founded by Rumjhum Gupta, EcoMS effectively bridges the gap between sustainability intent and execution
e4m Staff Nov 21, 2025 12:53 PM
In his new role, he will lead the group’s revenue monetisation efforts across the print and events verticals
e4m Staff Nov 15, 2025 5:16 PM
Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m Neons OOH Summit & Awards
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
The acquisition cost (including liabilities), as per the company's announcement on the BSE, is Rs 17.66 Cr
e4m Staff Apr 25, 2024 9:25 AM
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue & delegate management biz
e4m Staff Feb 21, 2024 12:55 PM
exchange4media was the first to report that Sainani was the frontrunner for the role
exchange4media Staff Jun 19, 2023 8:20 AM
As per sources, Sainani may replace Rohit Gopakumar who recently stepped down
exchange4media Staff Jun 14, 2023 2:54 PM
The agency will drive the strategy for the Creative, Digital, Public Relations and Social Media planning for Amore Gelato
exchange4media Staff May 31, 2023 4:46 PM
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)
exchange4media Staff Jan 19, 2023 10:51 AM
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
The move is to help employees tackle mental fatigue and burnout
exchange4media Staff Aug 24, 2021 6:00 PM
The mandate involves building and implementing integrated communication strategies that include media and influence engagements to help the brand reach a larger consumer base
exchange4media Staff Jun 16, 2021 4:35 PM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Noel Dsouza Feb 17, 2021 8:44 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
exchange4media Staff Jan 19, 2021 12:22 PM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
Noel Dsouza Oct 6, 2020 8:59 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
Noel Dsouza Sep 22, 2020 9:29 AM
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Noel Dsouza Sep 2, 2020 8:20 AM
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Noel Dsouza May 18, 2020 8:43 AM
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Noel Dsouza May 6, 2020 8:55 AM
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Noel Dsouza Apr 29, 2020 10:02 AM
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Noel Dsouza Apr 13, 2020 8:48 AM
256 small quadcopter drones took off to showcase various formations and stimulations
exchange4media Staff Mar 16, 2020 11:01 AM
Yagnik has 20 years of experience in the Indian OOH industry
exchange4media Staff Jan 28, 2020 7:42 AM
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020
Noel Dsouza Jan 16, 2020 9:29 AM