Myntra’s latest End of Reason Sale campaign with Karan Johar, Neelam, Ratna Pathak Shah, Masaba Gupta and Rohan Joshi is stylistically chaotic but entertains, engages and elevates the brand

Soumya Gawri May 30, 2025 9:09 AM

The film also stars Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, Rohan Joshi

e4m Staff May 27, 2025 1:56 PM

Our pick of brand campaigns that stood out this Mother’s Day

Soumya Gawri May 12, 2025 8:52 AM

The brand’s campaign also features Mumbai Indians players Harmanpreet Kaur, Yastika Bhatia and Akshita Maheshwari

e4m Staff Feb 24, 2025 1:37 PM

'Friends Like Family' will feature stories around Indian weddings, is being produced by Lucifer Circus and Masaba Gupta

e4m Staff Jun 19, 2024 11:54 AM

The two together launch "Har Innings Mein Beautiful” campaign

e4m Staff Feb 27, 2024 5:33 PM

Kundra's, a fitness icon, dedication to living a healthy, balanced lifestyle perfectly complements the brand's values for achieving wellness and beauty from the inside out

exchange4media Staff May 2, 2022 4:43 PM

This campaign, written and directed by filmmaker Ayan Mukerji, shows the actor embarking on a journey with designer Masaba Gupta to create a unique sustainable, upcycled dress

exchange4media Staff Oct 26, 2021 1:35 PM

Gupta will be spearheading several initiatives for the brand in the space of health, wellness and nutrition

exchange4media Staff Aug 4, 2021 11:54 AM

In line with the festive spirits, the hamper has been adorned in a vibrant, quirky and edgy style

exchange4media Staff Nov 10, 2020 2:52 PM

‘Love Runs Deep’ is Instagram's first campaign in India aimed at marketers and advertisers

exchange4media Staff Oct 8, 2020 7:19 PM

The clothing line with detachable bags sends out a strong message on #BeatPlasticPollution

exchange4media Staff Jan 23, 2020 11:51 AM