The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced

exchange4media Staff Jan 24, 2023 1:59 PM

Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more

Ritika Raj Oct 21, 2022 1:07 PM

Sheth joined the erstwhile Wrigley India in 2015 as Chief Financial Officer

exchange4media Staff Aug 23, 2022 1:37 PM

Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent

Sunita Patnaik Jun 13, 2022 6:28 PM

The brand will collaborate with 750+ influencers for the campaign

exchange4media Staff Mar 23, 2022 1:18 PM

He succeeds Ritesh Gauba who most recently moved on after spending 8 successful years in the Sales function of the company

exchange4media Staff Mar 21, 2022 4:37 PM

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

New campaign initiated to urge the consumers to ‘freshen up’ behind the mask

exchange4media Staff Jul 26, 2020 10:00 AM

Online brand store is available for consumers in top metros

exchange4media Staff Jun 8, 2020 5:04 PM

The limited-edition 'Exam Bars' will be available with good luck greetings for the students such as ‘Do Well’, ‘Rock On’ and ‘Shine On'

exchange4media Staff Feb 4, 2020 12:53 PM

Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager

exchange4media Staff Jan 14, 2020 4:08 PM

Conducted among millennials across the three cities, the survey revealed over 65% of them feel dinner time is when the family bonds the most

exchange4media Staff Sep 3, 2019 12:53 PM

With the launch of Skittles®, Mars Wrigley Confectionery aims to expand the nascent bite size category in India

exchange4media Staff Mar 11, 2019 1:41 PM

The tagline ‘No Bhook. No Bhoolna’ takes a spin on the brand’s global proposition of ‘Who Are You When You Are Hungry? and urges people to take responsibility in their respective spheres of life

exchange4media Staff Feb 12, 2019 2:01 PM