marketing-summit
Come May 16th, if NarendraModi comes to lead India, all eyes will be on him to see how he markets Brand India's unique selling propositions to international markets
exchange4media Staff May 15, 2014 8:36 AM
Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts
Kanika Mehrotra Dec 26, 2013 9:17 AM
Deciphering the digital native, Narayanan Madhavan, Senior Editor & Tech Columnist, HT lists trends like variety on steroids, identity unbundling & digital convergence, which marketers need to watch out for
Kanika Mehrotra Dec 19, 2013 8:42 AM
Industry experts feel that 'cool' has nothing to do with functionality, but is totally based on emotions and is something that cannot be manufactured
Abid Hasan Dec 19, 2013 7:47 AM
Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts
The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform
Saloni Surti Oct 7, 2013 7:37 AM
Glimpses of the distinguished speakers at the IAA Global Marketing Summit, held in association with exchange4media, in Mumbai yesterday
exchange4media Staff Oct 1, 2013 9:30 AM
India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit
Maneka Tanwani Oct 1, 2013 9:24 AM
It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA
Priyanka Nair Oct 1, 2013 8:37 AM
The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage
Sneha Ullal Oct 1, 2013 7:52 AM
Arunachalam Muruganantham, CEO, Jayashree Industries shares his inspiring story of tireless research, failures and lack of support, and eventual success and global recognition
Sneha Ullal Oct 1, 2013 7:51 AM
Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth
Saloni Surti Oct 1, 2013 7:47 AM
Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts
Abhinav Trivedi Oct 1, 2013 7:45 AM
The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India
Simran Sabherwal Oct 1, 2013 7:40 AM
IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions
Saloni Surti Sep 3, 2013 7:47 AM
