marketing-spends
Smitha Muraka?blur=25

Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward

Misbaah Mansuri Jun 1, 2020 9:29 AM

Sandeep Balani Outbrain?blur=25

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

Shalimar?blur=25

The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print

Misbaah Mansuri Jan 28, 2020 8:48 AM

Twitter?blur=25

Twitter India's revenue has increased by 31% to Rs 56.9 crore from Rs 43.4 in FY 2019

exchange4media Staff Oct 31, 2019 2:45 PM

Suvankar Sen?blur=25

Suvankar Sen, Executive Director, Senco Gold & Diamonds talks to exchange4media about the Kolkata-based jewellery brand’s journey from being a regional player to becoming nationally visible

Shreshtha Verma Oct 31, 2019 8:50 AM

Meera Iyer?blur=25

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Anuj Rustagi?blur=25

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it

Shikha Paliwal Oct 23, 2019 8:55 AM

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A recent study conducted by Hansa Cequity reached out to leading Indian CMOs in different industries to understand their focus areas in the coming year

exchange4media Staff Jul 31, 2018 8:52 AM

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The Chief Executive- Education and Stationary Products Business- ITC says he expects the brand to grow aggressively with a higher double-digit figures in the coming years

Dolly Mahayan May 31, 2018 8:53 AM

Economic slump forces marketers to slash budgets?blur=25

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM