lionel-messi
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
Rediffusion’s ICYMI releases a report on football’s greatest World Cup moments, legends, records and the road to 2026
e4m Staff Jun 13, 2026 11:35 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
The edtech company announced its plan to onboard Lionel Messi to represent its 'educational for all' campaign in November 2022
Messi begins promoting Byju’s ‘Education for All’ as its global brand ambassador
exchange4media Staff Jan 10, 2023 3:15 PM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 24, 2022 8:38 AM
The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right
exchange4media Staff Nov 22, 2022 12:43 PM
‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments
exchange4media Staff Nov 21, 2022 6:24 PM
Messi has signed an agreement with the edtech firm to promote its 'Education For All' initiative
exchange4media Staff Nov 4, 2022 11:21 AM
A beedi brand, with a Bengali script, has printed soccer great Lionel Messi's photo on its pack
exchange4media Staff Jul 15, 2021 12:02 PM
To celebrate the footballer’s greatness, Budweiser 0.0 has rolled out a 360-campaign, part of which is a series of murals at iconic locations in Mumbai and Delhi
exchange4media Staff Mar 11, 2021 3:57 PM
The football icon has been roped in for the launch of a brand film and limited-edition Lionel Messi bottle
exchange4media Staff Sep 10, 2020 5:12 PM