Lionel Messi Luiz Suarez?blur=25

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 24, 2022 8:38 AM

Ronaldo Messi Louis Vuitton ad?blur=25

The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right

exchange4media Staff Nov 22, 2022 12:43 PM


‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments

exchange4media Staff Nov 21, 2022 6:24 PM


Messi has signed an agreement with the edtech firm to promote its 'Education For All' initiative

exchange4media Staff Nov 4, 2022 11:21 AM


A beedi brand, with a Bengali script, has printed soccer great Lionel Messi's photo on its pack

exchange4media Staff Jul 15, 2021 12:02 PM


To celebrate the footballer’s greatness, Budweiser 0.0 has rolled out a 360-campaign, part of which is a series of murals at iconic locations in Mumbai and Delhi

exchange4media Staff Mar 11, 2021 3:57 PM


The football icon has been roped in for the launch of a brand film and limited-edition Lionel Messi bottle

exchange4media Staff Sep 10, 2020 5:12 PM


Portugal’s Cristiano Ronaldo is the most talked about player on Twitter in India during the group stage of the FIFA #WorldCup 2018

exchange4media Staff Jul 2, 2018 8:53 AM


The European court has ruled that Messi can use his name to brand sports equipment and clothing

exchange4media Staff Apr 27, 2018 1:58 PM

Truecaller looks to take on mobile with ad platform?blur=25

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha Oct 4, 2016 8:11 AM

Euro 2016: Lionel Messi commands 26% share of endorsements, Dhoni falls down the order?blur=25

UEFA EURO 2016 has brought about a change in the market share held by celebrity endorsements. Lionel Messi climbs the charts while MS Dhoni and Virat Kohli have lost their favourability during the football tournament

Priyanka Mehra & Ronald Menezes Jul 11, 2016 7:58 AM

Tata Motors in limbo over Lionel Messi's conviction?blur=25

The 21-month jail term awarded to Lionel Messi by a Spanish court for tax evasion has put Tata Motors in a limbo over its association with the soccer star

exchange4media Staff Jul 8, 2016 11:58 AM

Tata Motors carries out Rs 7 crore ToI Pan India campaign?blur=25

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with jacket ads in other cities for a massive pan-India campaign

Abhinn Shreshtha Apr 13, 2016 1:53 PM

Adidas launches 'Take it' campaign, rolls out Sport 15 films?blur=25

Sport 15, a series of films on Adidas' new campaign, will narrate stories that inspire athletes to perform better; the first film features Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Bale and Derrick Rose

exchange4media Staff Feb 16, 2015 8:08 AM