Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

Sunidhi Vijay Jul 2, 2025 8:56 AM

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology

Simran Sabherwal Apr 21, 2025 9:12 AM

Daksha Bharadwaj, Founder Trustee - Dr. Satyakam Bharadwaj Vedic Research Foundation, writes on the ethos of the Maha Kumbh Mela

Daksha Bharadwaj Mar 25, 2025 12:34 PM

From automakers to FMCG giants, BFSI players to quick commerce platforms, a diverse range of companies have stepped into the Sangam

Shalinee Mishra Feb 26, 2025 9:28 AM

At least 56% of urban Indians expect a positive economic impact of the Maha Kumbh Mela on the local community

e4m Staff Feb 20, 2025 6:15 PM

Guest Column: Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media, shares the key trends defining Kumbh Mela 2025

Rajesh Radhakrishnan Jan 29, 2025 9:10 AM

A look at how leading brands are making the most of consumer engagement at Maha Kumbh

Soumya Gawri Jan 22, 2025 1:51 PM

With over 350,000 social media posts shared on the first day, the Maha Kumbh is now more than just a spiritual spectacle—it’s also a thriving space to seek engagement and connect with audiences

Soumya Gawri Jan 21, 2025 9:22 AM

The TVCs emphasise how life’s responsibilities—such as work, exams, or personal commitments—can sometimes prevent devotees from traveling to this sacred event

e4m Staff Jan 13, 2025 12:52 PM

Ad rates for the 45-day fair, expected to draw over 50 crore attendees, are 8-10 times higher than the typical advertising costs in Prayagraj, advertisers point out

Kanchan Srivastava Dec 27, 2024 8:31 AM

Shreyas Media has curated a suite of innovative advertising solutions designed to maximize brand visibility at the Maha Kumbh Mela

e4m Staff Dec 17, 2024 7:28 PM

The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven solutions

Chehneet Kaur & Jagruti Verma Dec 16, 2024 9:36 AM

FCB India bagged 5 Lions for its acclaimed 'Punishing Signal' campaign for Mumbai Police

Mansi Sharma Jun 22, 2021 9:06 AM

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM