RED FM hired ex- pick-pockets and with their help planted a wallet size creative in the pockets of devotees in a form of quirky one-liners

exchange4media Staff 5 days ago

Designed with specially fitted backrest, Bajaj Platina Comfortec 110 bike was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy

exchange4media Staff 03-April-2019

Under the #BajaoTaaliSehatWali campaign for ICICI Lombard, Ogilvy designed special acupressure enabler ‘clapping gloves’ for women who often spend long hours praying

Noel Dsouza 12-March-2019

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff 11-March-2019

The film features actor Dominic West during his visit to the Kumbh along with his school friend Dr Jim Mallinson

exchange4media Staff 01-March-2019

The documentary, WEST MEETS EAST, tracks the journey of actor Dominic and his childhood friend Dr James Mallinson on a pilgrimage to northern India for Maha Kumbh Mela

exchange4media Staff 27-February-2019

Vodafone is launching several initiatives to enhance ‘Kumbh’ experience not just for the ones who are physically attending the event, but also for the ones who could not

exchange4media Staff 14-February-2019

Bajaj will provide free rides on its Platina ComforTec 110 motorcycle to pilgrims aged 60+

exchange4media Staff 13-February-2019

The offer is valid till 15th March, 2019. Devotees also get the chance to replace their bags with brand new Aristocrat bags at exciting discounts

exchange4media Staff 11-February-2019

Eveready illuminated the grandest spectacle Kumbh Mela with LED lights and technology to welcome vast numbers of devotees

exchange4media Staff 08-February-2019

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri 05-February-2019

Messaging has been displayed at key locations like bus stops, railway stations and at eateries, asking the public to adopt healthy hygiene practices

exchange4media Staff 04-February-2019

‘Haath Dhona Har Bhar’ and ‘Toilet Vidhi’ aims to increase awareness about importance of hygiene

exchange4media Staff 01-February-2019

With an aim to create visibility amongst rural masses, Charminar has also launched an exclusive jingle for Kumbh Mela 2019 which has been circulated through various mediums

exchange4media Staff 31-January-2019

Apart from details about rituals, app to provide bathing dates, map for navigation, weather updates & info about medical facilities  

exchange4media Staff 19-January-2019

Service provider will also boost its mobile network at the venue to serve connectivity needs of millions of visitors at the Mela 

exchange4media Staff 15-January-2019

Kerala floods, Kumbh Mela, delay in funding, increased sample size and a more elaborate process believed to be some of the reasons behind the delay

Naziya Alvi Rahman 14-January-2019

Kumbh JioPhone offers a suite of benefits specially designed for the needs of pilgrims

exchange4media Staff 09-January-2019

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff 28-December-2018

Infinity Advertising has forged strategic association with the Kumbh Administration which would be creating key pilgrim conveniences and related infrastructure in the Mela Area

exchange4media Staff 20-December-2018