Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM

The agency's 'waterproof saree' campaign for HUL's Hamam soap has secured the shortlist

exchange4media Staff Jun 5, 2019 11:18 AM

RED FM hired ex- pick-pockets and with their help planted a wallet size creative in the pockets of devotees in a form of quirky one-liners

exchange4media Staff Apr 15, 2019 11:47 AM

Designed with specially fitted backrest, Bajaj Platina Comfortec 110 bike was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy

exchange4media Staff Apr 3, 2019 6:38 PM

Under the #BajaoTaaliSehatWali campaign for ICICI Lombard, Ogilvy designed special acupressure enabler ‘clapping gloves’ for women who often spend long hours praying

Noel Dsouza Mar 12, 2019 8:45 AM

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff Mar 11, 2019 2:00 PM

The film features actor Dominic West during his visit to the Kumbh along with his school friend Dr Jim Mallinson

exchange4media Staff Mar 1, 2019 6:30 PM

The documentary, WEST MEETS EAST, tracks the journey of actor Dominic and his childhood friend Dr James Mallinson on a pilgrimage to northern India for Maha Kumbh Mela

exchange4media Staff Feb 27, 2019 3:54 PM

Vodafone is launching several initiatives to enhance ‘Kumbh’ experience not just for the ones who are physically attending the event, but also for the ones who could not

exchange4media Staff Feb 14, 2019 4:55 PM

Bajaj will provide free rides on its Platina ComforTec 110 motorcycle to pilgrims aged 60+

exchange4media Staff Feb 13, 2019 12:26 PM

The offer is valid till 15th March, 2019. Devotees also get the chance to replace their bags with brand new Aristocrat bags at exciting discounts

exchange4media Staff Feb 11, 2019 4:13 PM

Eveready illuminated the grandest spectacle Kumbh Mela with LED lights and technology to welcome vast numbers of devotees

exchange4media Staff Feb 8, 2019 11:36 AM

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri Feb 5, 2019 8:08 AM

Messaging has been displayed at key locations like bus stops, railway stations and at eateries, asking the public to adopt healthy hygiene practices

exchange4media Staff Feb 4, 2019 4:41 PM

‘Haath Dhona Har Bhar’ and ‘Toilet Vidhi’ aims to increase awareness about importance of hygiene

exchange4media Staff Feb 1, 2019 4:04 PM

With an aim to create visibility amongst rural masses, Charminar has also launched an exclusive jingle for Kumbh Mela 2019 which has been circulated through various mediums

exchange4media Staff Jan 31, 2019 3:14 PM

Apart from details about rituals, app to provide bathing dates, map for navigation, weather updates & info about medical facilities  

exchange4media Staff Jan 19, 2019 4:00 PM

Service provider will also boost its mobile network at the venue to serve connectivity needs of millions of visitors at the Mela 

exchange4media Staff Jan 15, 2019 1:56 PM

Kerala floods, Kumbh Mela, delay in funding, increased sample size and a more elaborate process believed to be some of the reasons behind the delay

Naziya Alvi Rahman Jan 14, 2019 8:08 AM

Kumbh JioPhone offers a suite of benefits specially designed for the needs of pilgrims

exchange4media Staff Jan 9, 2019 7:51 PM