korea
Prior to this, Ruth Sun was with IBM as Global Managing Director - Strategic Partnerships
Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day event in Delhi, co-produced by Nykaa and BookMyShow Live
e4m Staff Nov 10, 2025 8:35 AM
Before joining Amagi, Hyukmo Mun served at ATEME, where he helped Korean media companies deploy advanced video compression and delivery solutions
e4m Staff Oct 22, 2025 7:32 AM
The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season
e4m Staff Oct 2, 2025 12:00 PM
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Anushka Roy Choudhary Sep 29, 2025 12:51 PM
Courtney Boyett comes from the localisation segment of the content industry, having recently worked in business development at Korea’s Kiwi Vine
e4m Staff Aug 25, 2025 9:47 AM
In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks Korean but still feels proudly desi
Soumya Gawri Jul 24, 2025 1:32 PM
The Korean wave is changing snacks in India. Buldak ramen and kimchi chips are trending, thanks to Gen Z and K-pop culture. Brands are jumping on the trend by adding Korean flavours to local foods
Soumya Gawri Jun 12, 2025 9:04 AM
This collaboration, powered by HockeyCurve’s creative automation platform, has successfully launched McDonald’s enticing new Korean Range
NATIVE CONTENT Apr 9, 2025 1:31 PM
The agency will handle digital strategy and communication, content creation
e4m Staff Apr 9, 2025 11:40 AM
Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ₹500 crore, showcasing how brands are capitalizing on this cultural phenomenon
Shantanu David Jan 3, 2025 9:05 AM
Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing
Soumya Gawri Dec 31, 2024 9:05 AM
With Prime Video launching Channel K at an inaugural price of Rs 1 a month, streaming platforms are planning strategic investments to entice fans of Korean content
Shalinee Mishra Nov 23, 2024 9:14 AM
The collaboration leverages the explosive growth of K-pop on Spotify among young, trend-savvy listeners and positions ITC Bingo as a brand that's in tune with Gen Z’s cultural pulse
NATIVE CONTENT Sep 20, 2024 5:01 PM
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
e4m Staff Mar 14, 2024 2:10 PM
As part of the association, Athiya will represent Laneige's line of skincare products
exchange4media Staff May 2, 2023 2:14 PM
The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor
exchange4media Staff Jan 21, 2022 12:31 PM
Users will now have access to premium Korean drama content dubbed in Hindi
exchange4media Staff Aug 5, 2020 12:10 PM