jockey
MC Cariappa?blur=25

Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more

Neethu Mohan Jan 13, 2020 9:10 AM

Jockey?blur=25

The first ‘Feels like Jockey’ campaign in 2016 showed men and women dancing to “Feelin’ Good”, the new one takes this idea ahead with another classic song ‘Fever’

exchange4media Staff Jun 29, 2019 1:58 PM

Qwikcilver Solutions?blur=25

Gift card industry stalwarts take part in third edition of Gift Card Conclave conducted by Qwikcilver Solutions 

exchange4media Staff Apr 29, 2019 4:25 PM

Mahindra?blur=25

The #IAmIndia campaign has been conceptualised in collaboration with The Word Jockey Creative Content Studio

exchange4media Staff Oct 25, 2018 3:26 PM

Jockey?blur=25

The #KnowsMe campaign will strengthen Jockey’s play in the women’s innerwear category with a new range of lingerie which caters to today’s self-assured, confident woman who keeps in touch with her femininity.

exchange4media Staff Jun 5, 2018 12:05 PM

Jockey?blur=25

The film shows a vibrant day-in-the-life of a carefree and cool guy and a girl in the city, and how they easily switch between moments of relaxation and active play while being comfortably fashionable.

exchange4media Staff Mar 22, 2018 12:07 PM

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Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Anam Khan Mar 15, 2018 8:53 AM

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Pop-up museum to bring alive Jockey’s legacy from August 25-27 at The Courtyard - Phoenix Marketcity, Bangalore and in Mumbai from September 8-10, 2017 at High Street Phoenix, Lower Parel

exchange4media Staff Aug 22, 2017 4:53 PM

Law & Kenneth Saatchi & Saatchi goes Americana inside out with its latest campaign for Jockey India?blur=25

The campaign includes a TVC, Print, OOH, and will also use radio and digital for engagement and activation

exchange4media Staff May 16, 2017 12:36 PM

Law & Kenneth Saatchi & Saatchi creates a new TVC for Jockey?blur=25

The ‘Feels Like Jockey’ campaign consists four individual films and one 60 second montage version, along with radio and outdoor executions

exchange4media Staff Apr 30, 2016 7:03 AM

All India Radio Kolkata fires 100 casual RJs aged above 35 years?blur=25

The AIR Director General had issued a communiqué last year placing an age bar on RJs/ presenters of FM Rainbow and FM Gold, following which AIR has been doing away with casual RJs since December 2013

exchange4media Staff Aug 9, 2014 1:46 PM

Law & Kenneth wins Jockey business?blur=25

Law & Kenneth won the account post an extensive multi-agency pitch process. The agency's Mumbai office will handle the account

exchange4media Staff Jan 22, 2014 10:35 AM

Law & Kenneth wins Jockey business?blur=25

Law & Kenneth won the account post an extensive multi-agency pitch process. The agency's Mumbai office will handle the account

exchange4media Staff Jan 22, 2014 8:52 AM

Jockey scouts for creative partner?blur=25

The creative review for the innerwear brand is currently underway in Bangalore and agencies are presenting to the client on an invitation basis.

Sai Prasanna Dec 12, 2011 7:19 AM

Varanasi reaches final leg of Radio Mantra's RJ-Giri?blur=25

The RJ hunt that promised to find the new voice of Varanasi and which saw over 4,000 entries pouring into Radio Mantra station has finally found its final four contestants.

exchange4media Staff Jan 27, 2011 7:58 AM

Big FM Mumbai ropes in Raju Srivastav as RJ for breakfast show; marketing budget pegged at over Rs 1 cr?blur=25

Big FM Mumbai station has roped in comedian Raju Srivastav as a radio jockey for its breakfast show ‘92.7 FM ki laughter local’ along with RJ Vrajesh Hirjee. The aim is to increase the humour quotient of the breakfast show. The FM station has earmarked a marketing budget of over Rs 1 crore.

Robin Thomas Feb 25, 2010 7:35 AM