Nihal Rajan: Transforming brand design and experience at Jockey India

Nihal Rajan, Chief Marketing Officer, Jockey India, was awarded The CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2025

by e4m Staff
Published: Mar 24, 2025 1:50 PM | 1 min read

Nihal Rajan, Chief Marketing Officer, Jockey India, who was awarded The CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2025, has been challenging conventional design thinking, pushing creativity beyond aesthetics to craft solutions that seamlessly fit into consumers’ evolving lifestyles for nearly two decades.

His guiding philosophy has remained unchanged — beyond looking good, design should serve a meaningful purpose in people’s lives.

From his early days in the industry to working with some of the biggest names in fashion and retail like Raymond, Levi Strauss & Co, Page Industries and Myntra, Rajan has continually pushed the boundaries of creativity. His journey has been defined by an unwavering commitment to understanding global markets, evolving consumer behaviour, and the intersection of offline and online retail.

At Page Industries Ltd, Rajan currently leads brand marketing, product management, portfolio performance, product design and development, demand forecasting and planning, as well as brand experience and visual merchandising for both Jockey and Speedo.

His approach is rooted in consumer centricity, product obsession, and execution excellence, ensuring a holistic brand experience. With a sharp focus on brand health and business growth, Rajan is driving Jockey’s expansion across India, SAARC, and the Middle East. By seamlessly leveraging a mix of strategic planning with innovative product design, he continues to strengthen the brand’s market position and deepen its connection with consumers.