Chetan Siyal: Disrupting menswear category with bold, youth-first marketing

Chetan Siyal, Founding Member and CMO, Snitch, was awarded The CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2025

by e4m Staff
Published: Mar 24, 2025 1:03 PM | 2 min read

Chetan Siyal, Snitch, Laqshya Pitch Best CMO Awards 2025

Chetan Siyal, Founding Member and CMO, Snitch, was awarded The CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2025.

With a forward-thinking approach and a keen understanding of youth culture and street-style aesthetics, Siyal has successfully carved a niche in India’s menswear market. He has been instrumental is developing Snitch’s ethos that revolves around the need for fashion to be uncomplicated and flexible.

Upon winning The CMO Innovation Award, he expressed his gratitude on Instagram: “Not just an award, but a reminder — that risks pay off, ideas matter, and consistency wins.”

He further wrote, “Grateful for the journey, the team, and everyone who’s been part of building Snitch into what it is today. Here’s to pushing boundaries and making bold moves.”

The Bengaluru-based brand is quick to adapt to trends while staying true to its core values of comfort and creativity. Under Siyal’s leadership, Snitch has emerged as a disruptive force in India’s fashion industry.

His innovative campaigns have resonated particularly well with younger demographics, establishing the brand as a go-to destination for contemporary fast-fashion menswear that balances style with accessibility.

Snitch focuses on authentic storytelling that celebrates individuality and self-expression. By fostering a community around the brand rather than simply selling products, Snitch has built lasting consumer relationships that transcend traditional retail boundaries.