chetan-siyal

Followers + Community: Why brands are betting big on independent artists

Brands Shift Focus to Independent Artists for Authentic Marketing?blur=25

Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers

Sandhi Sarun Aug 7, 2026 9:30 AM

As attention spans shrink, retention becomes marketing’s biggest metric

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

Every feature we launch is a marketing effort in itself: Chetan Siyal, Snitch

chetan siyal?blur=25

Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline stores and more

Simran Sabherwal May 19, 2025 1:03 PM

Chetan Siyal: Disrupting menswear category with bold, youth-first marketing

Chetan Siyal, Snitch, Laqshya Pitch Best CMO Awards 2025?blur=25

Chetan Siyal, Founding Member and CMO, Snitch, was awarded The CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2025

e4m Staff Mar 24, 2025 1:03 PM