Jockey celebrates multifaceted lives of women in new festive campaign

Page Industries, the exclusive licensee of JOCKEY International Inc., has relaunched its ‘Bras as Versatile as I Am’ campaign, timed for the festive season. This campaign seeks to celebrate the multifaceted lives of women with bras designed to support them and all their different avatars, moods and lifestyles. 

Sharing his thoughts on the campaign, Nihal Rajan, CMO of Jockey India, said, “Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength. Our bras are designed to provide unparalleled comfort and support, tailored for every moment, from the hustle of a workday to the serenity of a restful night. While the core target demographic remains women around 23 years old, the collection is inclusive and celebrates women across age groups. We understand that womanhood encompasses a myriad of roles and experiences and with our bras we aim to redefine what innerwear means, turning everyday essentials into expressions of confidence and versatility.” 

The campaign will engage women through various platforms, including television, outdoor, Jockey Woman exclusive stores, digital and social media, showcasing the versatility and comfort of Jockey bras. 

Through the last twenty-five years, Jockey has consistently transformed the innerwear industry through innovation and design excellence. The relaunch of the ‘Bras as Versatile as I Am’ campaign reaffirms Jockey’s commitment to providing thoughtfully designed innerwear that caters to the needs of women across the spectrum of life.