Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget

Sonam Saini Jan 28, 2022 8:24 AM

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM

The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

exchange4media Staff Jan 19, 2021 12:22 PM

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 16, 2020 8:16 AM

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 15, 2020 9:00 AM

At the ninth edition of NEONS, a panel of industry experts discussed why brand custodians turn towards OOH in the era of the internet

exchange4media Staff Jan 31, 2020 5:29 PM

Yagnik has 20 years of experience in the Indian OOH industry

exchange4media Staff Jan 28, 2020 7:42 AM

Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020

Noel Dsouza Jan 16, 2020 9:29 AM

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards)

exchange4media Staff Apr 4, 2016 8:00 AM