Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more

Ritika Raj Oct 19, 2021 8:33 AM

Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

The campaign, featuring Southern movie actor Jiiva, will be rolled out throughout the 14th edition of Indian Premier League on Disney Hotstar

exchange4media Staff Apr 12, 2021 4:16 PM

Prior to joining Pramerica Life Insurance, Kalpana Sampat was the CEO for Swiss Reinsurance Co., India branch, and was instrumental in its launch in 2015

exchange4media Staff Apr 12, 2021 1:55 PM

The multilingual campaign has garnered a tremendous response with a reach of 45.2 million (audio) and 26.7 million+ views (visual)

exchange4media Staff Apr 5, 2021 4:42 PM

Conceptualized by Mullen Lowe Lintas, the TVC communicates the benefits and services provided by HDFC ERGO across their plethora of insurance products

exchange4media Staff Mar 27, 2021 4:00 PM

This travel and lifestyle rewards programme is a free cancellation air travel policy that takes care of all cancellation concerns customers may have, in a volatile environment

exchange4media Staff Mar 10, 2021 1:04 PM

The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness

exchange4media Staff Jan 16, 2021 8:02 AM

Prior to this, Sangoi was associated with Aditya Birla Sun Life Insurance

exchange4media Staff Jun 4, 2020 2:08 PM

In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair

Neeta Nair May 22, 2020 9:23 AM

The account will be handled by Rediffusion’s Mumbai office

exchange4media Staff May 22, 2020 8:51 AM

Conceptualised by Leo Burnett Orchard, the film highlights how savings from not running our car can go a long way in supporting the families of our household staff during the COVID crisis

exchange4media Staff May 11, 2020 4:52 PM

The video brings optimism among people in these challenging times and inspires them to keep pursuing their life goals

exchange4media Staff May 2, 2020 4:00 PM

Conceptualised by Be the Bee, the anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing

exchange4media Staff Apr 14, 2020 12:49 PM

Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM

The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing

exchange4media Staff Apr 12, 2020 6:00 PM

Conceptualised by WATConsult, the video showcases doctors, medical workers and citizens who are bravely doing their bit to fight this global crisis

exchange4media Staff Apr 11, 2020 10:19 AM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.

exchange4media Staff Mar 9, 2020 2:13 PM

Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group

exchange4media Staff Feb 26, 2020 5:32 PM