hegde
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Annurag Batra Jul 16, 2026 4:18 PM
Nayak has played a pivotal role in shaping India's media and communications industry
e4m Staff Jul 14, 2026 3:49 PM
Anup Kumar reflects on Atul Hegde’s leadership, mentorship and vision in a tribute honouring his legacy
e4m Staff Jul 13, 2026 10:03 AM
Suraj Nedungadi, AVP - Strategy at YAAP, shares how Atul gave him an opportunity when he was a fresher, nurtured his ideas, and shaped the professional he is today
Dr Annurag Batra remembers Atul Hegde as a visionary entrepreneur and a trusted friend whose warmth and generosity touched many lives
Annurag Batra Jul 8, 2026 4:50 PM
Truecaller’s Hemant Arora remembered Atul Hegde not only for his entrepreneurial achievements, but also for his humility, approachability and the warmth he brought to every industry interaction
Nirmalya Sen, Founder and CEO of The Rethink Company, has paid heartfelt tribute to Atul Hegde, reflecting on his leadership and lasting contribution to India’s digital advertising and media industry
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
Sowmya Iyer, Founder & CEO of DVio Digital, shares that while Hegde's demise is a big loss for the industry, for her, it is the loss of a dear friend
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
Adman Prabhakar Mundkur remembered Atul Hegde’s contribution to the advertising ecosystem
The last rites will be conducted at 6:00 pm at Oshiwara Hindu Smashan Bhoomi
Rajiv Dubey, Head of Media at Dabur India, said Hegde’s death is a significant loss to the marketing and advertising industry
Pankaj Sharma, CEO & Director MGID India, remembers Atul Hegde as a pioneer who recognized the transformative power of influencer marketing well before it became an industry cornerstone.
Nikhil Kumar, media & tech leader and former CGMO of Affle, remembers Atul Hegde as someone who operated with immense grace, deep empathy, and a genuine passion for guiding others
Marketing veteran Shubhranshu Singh remembers Atul Hegde’s leadership and vision
Arnab Mitra remembers Hegde as a man who corrected you without making you feel corrected
Gour Gupta, Chairman and Managing Director of Tribes Communications, remembers Atul Hegde for his contributions to the country’s digital sector
e4m Staff Jul 7, 2026 12:17 PM
Atul Hegde, Chairman & Managing Director of YAAP Digital Limited, passed away this morning.
As YAAP's profit jumped 98% in FY26, Hedge said that the strong earnings reflect disciplined execution, deeper client relationships & growing demand for marketing solutions
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
From early bets on digital to shaping influencer and content ecosystems, YAAP Founder Atul Hegde's journey reflects the industry’s transformation
e4m Staff Mar 27, 2026 10:50 AM
As Atul Hegde takes his digital firm to the public markets, the broader economics of homegrown advertising companies has come under focus
Once creator-led experiments, podcasts have become a powerful ecosystem shaping narratives, reputations and hours of audience attention
Shalinee Mishra Feb 3, 2026 9:20 AM
The award honours visionaries who have transformed the industry with their leadership qualities and achievements
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Suneil Chawla, Co-Founder, Social Beat and Harshil Karia, Founder & CEO, Schbang, were the runners-up in this category
e4m Desk Nov 11, 2025 10:00 PM
WPP India's CVL Srinivas conferred with Lifetime Achievement Award; Prasanth Kumar, Navin Khemka, Atul Hegde, among other key awardees
At e4m’s Independent Digital Agency Connect (IDAC) 2025, Atul Hegde, founder of YAAP, delivered a powerful speech urging indie firms to build strength in numbers
e4m Staff Oct 15, 2025 4:14 PM
Santosh Hegde, Head of Marketing at Atlys, brings lessons from one industry to another, combining technology and customer insight to make international travel seamless for millions of Indians
Simran Sabherwal and Anushka Roy Choudhary Oct 15, 2025 12:35 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
e4m Desk Oct 10, 2025 12:38 PM
As founder and managing director of YAAP and co-founder of Rainmaker Ventures, Hegde has been at the forefront of the India’s digital transformation
e4m Staff Sep 23, 2025 2:06 PM
Despite low engagement rates, finfluencers build strong trust as audiences seek money clarity; many now also cover lifestyle, tech and entertainment topics
Shalinee Mishra Aug 22, 2025 9:10 AM
The campaign is active across the metro cities of Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Mumbai and Pune
e4m Staff Aug 13, 2025 4:05 PM
Industry regulators and observers say that with influencer marketing going beyond simple endorsements, brands are carefully selecting creators who are staying within the regulatory guardrails
Shalinee Mishra Jun 7, 2025 8:18 AM
In an interaction with Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld, YAAP's Atul Hegde shared his views on AI, influencer marketing & digital evolution
e4m Staff Mar 29, 2025 9:19 AM
As Dr. Atul Hegde celebrates another milestone, it's the perfect moment to reflect on his remarkable journey in the world of media, marketing, and technology
e4m Staff Mar 27, 2025 12:32 PM
While personal finance influencers remain largely unaffected, the new rules may cause brand deal losses for those focused on stock tips
Shalinee Mishra Feb 6, 2025 2:07 PM
With over two decades of experience in media and advertising, Hegde has been instrumental in shaping YAAP since its inception in 2016, focusing on innovative strategies and global expansion.
e4m Staff Dec 16, 2024 10:42 PM
Sheveeta Hegde was earlier with Viniyard Films as Head of Monetisation and Brand Partnerships
At the e4m IDAC Summit 2024, Atul Hegde, co-founder of Rainmaker Ventures, spoke extensively on why independent digital marketing agencies need to combine strengths
e4m Staff Sep 27, 2024 8:58 AM
Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer
Gautam Dutta elevated to National Sales Head for ABP Ananda, and Shailendra Hegde to National Sales Head for ABP Majha
e4m Staff Apr 17, 2024 11:58 AM
Parul Kamra elevated to National Sales Head for ABP News and ABP Asmita Gautam Dutta elevated to National Sales Head for ABP Ananda
e4m Staff Apr 16, 2024 11:11 AM