gozoop
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
GOZOOP will continue to operate as an independent brand, retaining its identity, leadership, and culture, while working closely with YAAP to build a larger, unified ecosystem
The acquisition will be carried out in three phases rather than through a single transaction
e4m Staff Mar 25, 2026 2:27 PM
Jyoti Chugh Bhatia, Group Director, Gozoop Creative, writes on how the young women of today have a very high standard for substance, they do not want titles but want to actually build something
Jyoti Chugh Bhatia Mar 8, 2026 8:00 AM
While remaining independent in spirit, Gozoop has partnered with YAAP through a strategic collaboration, thus becoming part of a soon to be publicly listed company
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Sunidhi Vijay Jan 5, 2026 8:49 AM
2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers
Sunidhi Vijay Dec 30, 2025 9:04 AM
As the first output of this partnership, Gozoop Creative has rolled out CookieMan India’s Holiday Season campaign
e4m Staff Dec 23, 2025 7:17 PM
The YAAP–Gozoop story offers a counter-narrative: of Indian agencies consolidating not to be acquired but to build a globally relevant network of their own
Ruhail Amin Sep 23, 2025 1:50 PM
Ahmed Aftab Naqvi’s career is a testament to persistence, instinct and the courage to take risks
e4m Staff Sep 23, 2025 1:37 PM
As the co-founder and director of Gozoop Group, Rohan Bhansali has transformed the company into a full-service group offering advertising, media, technology, and communications solutions
e4m Staff Sep 23, 2025 1:35 PM
The company has also allocated Rs 4 crore to establish a short-form content production hub powered by AI
The cricket league kickstarting from 22nd February features legends, including Brian Lara, Sachin Tendulkar, Shane Watson, Jonty Rhodes, Chris Gayle and more
e4m Staff Feb 21, 2025 3:29 PM
Gozoop Creative Digital’s responsibilities for Simply Fresh include digital marketing, social media engagement, TV-print ads, influencer collaborations, in-store promotions and OTT advertising
Among the key winners were Adrian Robertson, Aditya Khemka, Mohit Varshney, Archana Sinha and Shriti Malhotra
As a part of the integrated mandate, Gozoop Creative Digital will execute strategic campaigns to enhance MOD’s brand love and visibility
e4m Staff Jan 21, 2025 5:20 PM
Prior to joining Gozoop, Vipul Arora served as Senior VP - Business and Growth at Tonic Worldwide
e4m Staff Nov 12, 2024 11:59 AM
Amisha Gulati has held leadership positions on both the agency side at Schbang and Sociowash and the brand side at Zee5
e4m Staff Oct 22, 2024 4:23 PM
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
e4m Staff Sep 19, 2024 8:41 AM
The campaign has been executed by Gozoop, and features interactive digital content apart from engagement on all platforms
e4m Staff Sep 17, 2024 11:33 AM
Iyer will continue to report directly to Ahmed Aftab Naqvi, Global CEO & Co-founder, and Rohan Bhansali, Chairman & Co-founder of GOZOOP Group
e4m Staff Jul 24, 2024 3:06 PM
Amyn Ghadiali’s last role with GOZOOP Group was as President - Business & Integration
e4m Staff Jul 12, 2024 2:09 PM
Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
e4m Staff May 14, 2024 3:59 PM
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Shantanu David Apr 9, 2024 8:37 AM
Prior to this, Priyanka Sharma was associated with Mirum India as Group Head
e4m Staff Mar 20, 2024 12:41 PM
This comes closely after Lego Group's elevation of Bhavana Mandon, Marketing Director, India, as Country Manager
e4m Staff Feb 12, 2024 1:57 PM
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world populated by both first-time users as well as digital natives
Shantanu David Jan 31, 2024 8:26 AM
Prior to his stint at HAWK, he worked with Talkwalker in the capacity of Sales Director (India)
exchange4media Staff Jun 14, 2023 2:27 PM
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival
Tanzila Shaikh May 10, 2023 8:53 AM
The group will be handling the league’s branding, digital strategy & communication, and social media management
exchange4media Staff Jan 13, 2023 8:24 AM
The digital mandate will be handled by the Mumbai office of the group
exchange4media Staff Jan 5, 2023 1:06 PM
Prior to joining Gozoop, Ahuja was the Director for Brand Strategy and Client Services at Mirum
exchange4media Staff Oct 3, 2022 12:45 PM
Hawk is a data-driven CX agency focusing on online customer support & listening
exchange4media Staff Sep 1, 2022 1:21 PM
The agency will cater to SEO, Media, PR and Influencer Marketing mandates for the whey protein brand
exchange4media Staff Jul 4, 2022 12:08 PM
The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets
exchange4media Staff Jun 23, 2022 5:24 PM
The independent marketing group has been working with Tata Studi since 2020
exchange4media Staff May 24, 2022 5:08 PM
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Kanchan Srivastava Apr 6, 2022 8:42 AM
Bedi formerly led Ogilvy’s 82.5 Communications as President
exchange4media Staff Jan 11, 2022 10:11 AM