Gozoop signs JV with Vicara PR to create Public Relations division

Gozoop, an independent marketing group has signed a JV with Vicara PR, a Mumbai-based Public Relations firm. This strategic collaboration aims to create a comprehensive Public Relations division for Gozoop Group, enhancing its service offerings and driving mutual growth.

“The partnership is designed to harness the strengths of both organizations, delivering significant benefits. By merging Vicara PR's specialized knowledge in public relations with Gozoop's extensive digital marketing capabilities, the joint venture aims for a 100% growth in the next 12 months, bringing in new clients and expanding Gozoop's reach into key sectors. Through this collaboration, Gozoop Group will enhance its service suite with specialized public relations services to navigate new-age brands' unique challenges and opportunities,” stated a press release.

Jigar Chatwani, Co-Founder, Vicara PR, expressed, "We're excited to join forces with Gozoop Group as a creative PR division that merges our expertise. This partnership will enable us to develop innovative communication strategies that enhance brand narratives and proactively address real-time challenges. By combining Vicara PR's strengths with Gozoop’s digital marketing prowess, we’re set to deliver impactful solutions that benefit both our organizations and our clients, driving growth and resilience in today’s competitive landscape."

Rohan Bhansali, Co-Founder & Chairman at Gozoop Group, added "Our partnership with Vicara PR marks a significant step towards realizing our vision of building India’s own homegrown advertising network. The stellar team at Vicara brings in solid domain expertise, independent thinking and a strong alignment towards the Gozoop value system. By integrating Vicara’s PR prowess, we'll amplify our capabilities to provide integrated solutions to our clients.”

Aiming to capture a significant market share, Gozoop Group and Vicara PR project a significant revenue increase in the first year of their new PR division. This comprehensive partnership will deliver innovative communication solutions, empowering brands to thrive in a competitive landscape.