gold
The omission means that the event will no longer automatically qualify for mandatory sharing with Prasar Bharati under the national importance framework
Imran Fazal Jun 25, 2026 11:09 AM
According to reports, Jaspal Rana passed away at Max Hospital in Delhi
e4m Staff Jun 12, 2026 10:30 AM
Kenny Gold joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Sunidhi Vijay Jun 1, 2026 8:53 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Among the other winners are Entertainment Network (India) Ltd, TV Today Network, Pocket FM and The Malayala Manorama
The awards aim to celebrate the voices, ideas and audio storytelling that continue to redefine the radio and audio landscape
e4m Desk May 26, 2026 11:29 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
As part of this initiative, a team called 'AG Fighters' engaged in direct dialogue with people in various public locations for 30 consecutive days
e4m Staff Apr 11, 2026 12:40 PM
According to the company, as of 31 March 2026, the promoters and promoter group hold a total of 63,66,120 equity shares
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
Prashant Awasthi, CMO at Kisna Diamond & Gold Jewellery, says the brand’s media split is roughly 70% traditional and 30% digital, social, influencer, and AI-led platforms
Sunidhi Vijay Mar 3, 2026 8:33 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
This recognition celebrates the Group’s sustained efforts in areas such as environmental sustainability, education, public health, and community development
e4m Staff Mar 2, 2026 11:03 AM
Under the MOU, Mukta Arts and Green Gold Animation will work together to develop multiple animated IPs inspired by films from Mukta Arts’ celebrated catalogue
e4m Staff Feb 18, 2026 5:14 PM
As part of the mandate, Creativefuel will lead Priyagold’s social media strategy, content creation, digital storytelling & community-led engagement
e4m Staff Feb 10, 2026 10:37 AM
The campaign encourages people to slow down, be present at the dining table, and prioritise real conversations over digital distractions
NATIVE CONTENT Feb 9, 2026 4:42 PM
Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years
Sunidhi Vijay Feb 9, 2026 9:19 AM
Wavemaker has reimagined TV brand integrations through storytelling, humour, and cultural relevance
e4m Staff Jan 25, 2026 9:56 AM
Rajeev Toshniwal has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group
e4m Staff Jan 16, 2026 4:09 PM
The newly launched advertising film captures this thought by linking gold to dreams, progress, and financial confidence.
e4m Staff Dec 15, 2025 5:21 PM
Brands that previously relied on one-time influencer posts are moving towards long-term creator partnerships, say experts
Shalinee Mishra Dec 3, 2025 9:18 AM
Shahid Kapoor and Mira Rajput Kapoor will lead KISNA’s campaign featuring the new tagline ‘Khushi Ke Har Pal’
e4m Staff Nov 28, 2025 1:37 PM
The 15th edition of Malabar Gold & Diamonds flagship ‘Brides of India’ campaign is directed by Abhishek Varman
e4m Staff Nov 25, 2025 5:08 PM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
In this feature, we explore Goldee Patnaik, Head of Brand & PR Comms, Oppo journey from telecom trenches to global smartphone leadership, the trends he foresees in PR and Comms, key lessons, and more
Ritika Upmanyu and Parul Batra Nov 20, 2025 11:46 AM
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Chehneet Kaur Nov 1, 2025 9:10 AM
NFO opens on 24th October and closes on 31st October for the open-ended ETF replicating/tracking domestic price of Gold
e4m Staff Oct 24, 2025 9:29 AM
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
Pooja Yadav Oct 22, 2025 9:04 AM
Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
e4m Staff Oct 14, 2025 3:37 PM
HUL’s coffee brand, Bru, is betting big on the relaunch of Bru Gold with an all-new campaign
e4m Staff Oct 1, 2025 12:35 PM
The campaign is aimed at a new generation of gold buyers, Gen Z and young millennials
e4m Staff Sep 23, 2025 3:10 PM
This campaign has been conceptualised and executed by Dentsu Creative Webchutney
e4m Staff Sep 15, 2025 12:18 PM
The agency has been roped in as the advertising & digital services partner for RAMP Programme
e4m Staff Aug 25, 2025 1:51 PM
In this new role, he would be driving the brand’s communications journey while shaping impactful narratives
e4m Staff Aug 18, 2025 2:11 PM
Here are some special moments from the e4m Golden Mikes Conference & Awards 2025 held in Mumbai on May 28
e4m Desk May 29, 2025 10:56 AM
The other key winners are Big FM, HT - Fever FM, Radio City, Club FM, Dabur India, Ultratech Cement, The Muthoot Group and Gulf Oil