gen-z
Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
In an interaction with e4m, Gill, Trade Desk’s VP, India and SEA, talks about SMBs entering CTV advertising, the rise of FAST channels, changing Gen Z viewing habits and the outlook for CTV ad rates
Imran Fazal Aug 20, 2026 8:09 AM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares key insights on how Gen Z is changing the audience game
Ganapathy Viswanathan Aug 12, 2026 10:20 AM
Dr Subhash Chandra, Chairman of Essel Group, was speaking at the launch of Zee Media’s Hindi news brand, Zee Bharat, that coincided with International Youth Day
e4m Staff Aug 12, 2026 10:08 AM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Ganapathy Viswanathan Jul 30, 2026 10:15 AM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM
Many brands have chosen to pause their marketing messages to solidarity with the student protests
Shalinee Mishra Jul 23, 2026 6:06 PM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
Cleartrip CMRO Pallavi Saxena highlights the growing role of social media in travel discovery, arguing that Indian travel marketing is yet to fully tap its biggest opportunity
Anuja Jain Jun 25, 2026 9:20 AM
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone
Brij Pahwa Jun 24, 2026 12:07 PM
GWI’s Chief Insights Officer Jason Mander on AI adoption, synthetic data, Gen Z, fragmented media behaviour & more
Brij Pahwa Jun 22, 2026 10:42 PM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores how Gen Z is reshaping luxury and why experiences and authenticity have become the new symbols of prestige
Shantomoy Ray Jun 22, 2026 10:32 AM
Snap Inc.'s India marketing head Ankit Goyle told the Pitch CMO Summit that Gen Z's ₹930 billion spending power demands a complete rethink of how brands tell stories and measure attention
e4m Staff Jun 18, 2026 12:36 PM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:03 PM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
While some industry observers say the recent rebranding exercises have been less cosmetic and more introspective, others say that the real test is whether the business has changed beneath it
Sunidhi Vijay May 7, 2026 9:14 AM
Akshali Shah, Executive Director at Parag Milk Foods, says leadership is entering a reset phase, where clarity, sound judgement and accountability will matter more than hierarchy or control
Akshali Shah Mar 11, 2026 8:38 AM
Industry observers say some brands are strengthening internal checks before campaigns go live, with marketing teams working more closely with legal and compliance teams on product claims
Sunidhi Vijay Mar 5, 2026 8:47 AM
Micro-dramas are not replacing long-form viewing but adding a new layer content consumption, note industry players; the byte-sized nature combined with Gen Z storytelling drawing young audiences
Shalinee Mishra Dec 16, 2025 8:52 AM
The Gen Z Slang Report looks at more than 100 high-frequency terms used by young consumers today
e4m Staff Dec 13, 2025 11:18 AM
According to YouTube insights, 68 percent of Gen Z in India now use expressions learned from digital videos
Shweta Dalal, Marketing Director, Nivea, explains how the brand's new campaign Fresh Batch 5.0 celebrates the quirks, confidence, and creative rebellion of young India
Anushka Roy Choudhary Dec 1, 2025 1:45 PM
The new campaign, ‘Say It In A Snap’, positions Snaps as a distinct visual language for Gen Z
e4m Staff Nov 26, 2025 10:34 AM
As per an industry report, 87% Gen Z identify as fans of something or someone; 91% have participated in fan activities in the past year
e4m Staff Nov 17, 2025 9:25 AM
Conceptualised and produced by Kulfi Collective, the campaign reflects how India’s Gen Z celebrates festivities today
Snapchat highlights two key monetisation paths for creators: on-platform revenue sharing and off-platform brand partnerships, though access remains limited for many
e4m Staff Sep 30, 2025 9:19 AM
From digital-first, community-driven initiatives, to micro- and nano-influencers, short-form content & interactive campaigns, beauty brands are tweaking the marketing playbook to engage Gen Z
Pooja Yadav Sep 29, 2025 8:50 AM
The study also states that Gen Zers are receptive to advertising, but with clear expectations: 62% prioritise wellness; 40% focus on physical health, 37% on personal growth
e4m Staff Sep 26, 2025 4:48 PM
The study has been conducted in partnership with Third Eye Integrated Services
e4m Staff Sep 25, 2025 5:52 PM
Starring Khushi Kapoor and Vedang Raina, the campaign redefines ‘mid’ as a moment of becoming, not mediocrity
e4m Staff Sep 25, 2025 3:17 PM
The campaign is aimed at a new generation of gold buyers, Gen Z and young millennials
e4m Staff Sep 23, 2025 3:10 PM
The ‘Saiyaara duo’, Aneet Padda and Ahaan Pandey, quickly caught the attention of brands eager to connect with India’s ever-expanding youth demographic
Shalinee Mishra and Sunidhi Vijay Sep 23, 2025 8:25 AM
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team look ahead to how Gen Z women will shape the future
e4m Staff Sep 18, 2025 7:55 AM
Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shares how Himalaya is blending tradition, science, and digital storytelling to stay relevant in a Gen Z-first world
Anushka Roy Choudhary and Ananya Patil Sep 16, 2025 7:51 AM
Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice
The latest campaign blends Gen Z culture, humour, and share-worthy storytelling to reinforce BGMI’s presence as a lifestyle essential
e4m Staff Sep 4, 2025 12:26 PM
Industry experts noted that rising Gen Z interest is prompting brands to allocate larger budgets toward promoting spiritual and culturally immersive destinations
Sunidhi Vijay Aug 21, 2025 9:09 AM
Beyond Siddhant Chaturvedi’s mass appeal and Gen Z connect, he brings an edge that aligns with young Indians who live at the intersection of music, movement and style
e4m Staff Aug 18, 2025 12:18 PM
Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
Sunidhi Vijay Aug 18, 2025 8:23 AM
This latest report on Gen Z is the third in a series of studies Google India has conducted with Kantar over the past three years to understand India's evolving news consumption habits