Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more

Ritika Raj Oct 20, 2022 8:52 AM


The Havas Spark 2.0 Gen Z Report 2022 noted that the inability to adapt to changing times emerges as one of the key reasons why the youth loses interest in a brand

exchange4media Staff Oct 19, 2022 11:16 AM


With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent

exchange4media Staff Aug 1, 2022 8:42 AM


According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend

exchange4media Staff Jan 5, 2022 3:44 PM

Fastrack campaign?blur=25

The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love

exchange4media Staff Oct 23, 2021 8:37 AM

Dante DiCicco?blur=25

DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands

Javed Farooqui Jul 13, 2021 8:19 AM


As part of the campaign, the actor will star in a series of digital videos

exchange4media Staff Jul 6, 2021 11:50 AM


Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern

exchange4media Staff Jun 30, 2020 11:47 AM


The campaign is aimed at Gen-Z girls and promotes the brand’s latest collection of watches & bags

exchange4media Staff Jun 13, 2020 9:07 AM


#MeetTheZ survey reveals that the centennials are an ambitions, pragmatic, liberal and gregarious lot with strong family values and a strong grip on their lives

exchange4media Staff Mar 26, 2020 5:34 PM


The study is based on interviews with over 7,500 youngsters across metros and mini metros

exchange4media Staff Dec 19, 2019 2:08 PM


The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff May 9, 2019 4:52 PM

Vivid: The significance of attack on Geo TV's Hamid Mir?blur=25

exchange4media's Annurag Batra takes account of the unsavoury environment that the Pakistani media works under, constantly courting danger and death

Annurag Batra Apr 28, 2014 8:02 AM