The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM


Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season

Ritika Raj Oct 12, 2022 8:59 AM


Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM

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Disney Star Head of Network Entertainment channels Kevin Vaz says the sentiment among advertisers is positive and 2022 will be the best festive season for them compared to the last two years

Javed Farooqui Sep 2, 2022 9:02 AM

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The newspaper is calling this festive period Thank God it's Festival (TGIF)

exchange4media Staff Jul 28, 2022 4:51 PM

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Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year

Misbaah Mansuri Sep 10, 2020 8:40 AM