festive-advertising
Monsoon deficit, tighter RBI policy and a stock market sell-off have clouded festive-season planning, putting consumer demand, margins and media spends under scrutiny
Kanchan Srivastava Oct 12, 2026 8:41 AM
India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it
Kanchan Srivastava Oct 9, 2026 8:23 AM
From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnarounds
Aryendra Khan Oct 8, 2026 8:35 AM
Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads
Aryendra Khan Oct 3, 2026 8:45 AM
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game
Sandhi Sarun Sep 23, 2026 9:39 AM
As festive spending edges toward ₹1.5 lakh crore, agencies say the season has become one long story, told in chapters, not a single Diwali push
Aryendra Khan Sep 21, 2026 9:28 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative reset
Aryendra Khan Jul 28, 2026 8:38 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up
Soumya Gawri Oct 23, 2025 9:23 AM