fashion-retail

Max Fashion's 2nd instalment of ‘Behen Kuch Bhi Pehen’ challenges societal judgement

Max Fashion Behen Kuch Bhi Pehen?blur=25

The campaign has been conceptualised by Dentsu Webchutney, Bangalore

exchange4media Staff Mar 14, 2020 1:44 PM

Fashion start-up Styched appoints Durga Madhab Dash as Chief Operating Officer

Durga Madhab Dash?blur=25

Prior to joining Styched, Dash served a 9-year stint at Amazon India in various leadership roles

exchange4media Staff Mar 6, 2020 2:51 PM

NDMPL conceptualises Valentines Day campaign for fashion chain Central

NDMPL Central Valentines Day campaign?blur=25

The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral

exchange4media Staff Feb 12, 2020 10:58 AM

Myntra launches Masterclasses for 'Myntra Insiders' members of its loyalty program

Sonakshi Sinha for Myntra?blur=25

For the first phase of the Masterclasses, Myntra has partnered with 10 Bollywood stylists to offer 20-minute sessions for Insiders

exchange4media Staff Feb 3, 2020 1:26 PM

We felt it was a good time to associate with Filmfare Awards: Ravi Desai

Ravi Desai?blur=25

Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space

Shikha Paliwal Feb 3, 2020 8:37 AM

Brand Factory garners reach of over 150 million with Influencer marketing strategy for FSW

Brand Factory FSW Influencer Marketing?blur=25

Influencers across the nation were associated with the retail chain and have weaved content pieces urging customers to shop at the annual shopping event

exchange4media Staff Dec 6, 2019 7:42 PM

Myntra unveils new #BeUnskippable campaign

Myntra Be Unskippable?blur=25

The films will be promoted through a 360-degree campaign on television, digital, social media & OOH

exchange4media Staff Nov 23, 2019 4:00 PM

Lifestyle celebrates the festive season with 'Dil Se Diwali' campaign

Dil Se Diwali?blur=25

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM

We give fashion a tailor-made touch: Ryan Fernandes, Pantaloons

Ryan Fernandes Pantaloons?blur=25

Ryan Fernandes, Head of Marketing & E-commerce, Pantaloons, talks about their latest campaigns, focus on the Green Card membership and continued commitment to fresh, affordable fashion

Eularie Saldanha Jun 26, 2019 8:27 AM

Shoppers Stop launches ‘Sale Superheroes’ campaign

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The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

exchange4media Staff Jun 28, 2018 5:00 PM

Everest bags strategic and creative duties of Pantaloons

Everest bags strategic and creative duties of Pantaloons?blur=25

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 9:08 AM

Everest bags strategic and creative duties of Pantaloons

Everest bags strategic and creative duties of Pantaloons?blur=25

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 8:00 AM