NDMPL conceptualises Valentines Day campaign for fashion chain Central

The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral

e4m by exchange4media Staff
Updated: Feb 12, 2020 10:58 AM
NDMPL Central Valentines Day campaign

This Valentine’s season, NDMPL crafts a special campaign around the theme of love for fashion chain Central. The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral.

To launch the campaign on social media, NDMPL is creating a 30-sec video showcasing the merchandise in an interesting manner, and urging the consumers to shop for everything that’s Red in Central and wear Red this Valentine.

The brand wanted to highlight the Red collection that was exclusively curated on account of Valentines Day, for which NDMPL has produced a video on the idea of love being exchanged between people. The messaging aims to create a vibe for the occasion while also highlighting the red merchandise available at the store. The campaign amalgamates the emotion and the fashion aspect of the colour of Love- Red and showcases the sweet feeling that amplifies when people from different walks of life exchange Love.

Founder and Director of NDMPL, Natasha Saraogi, very excited about working on this endearing campaign says, “Brands need to reach out to their audiences by making themselves relatable. We as an agency aim to bridge that gap by presenting concepts that feel like one’s own story. That is what we have done with Central as love is an exciting emotion that is felt by one and all. With the red collection, this brand taps right into those emotions and thus engages with its consumer base.”

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