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At e4m Screenage Conference 2025, Nikhil Sharma, MD of Perfetti Van Melle India, shares why storytelling, instinct, and consumer insight still drive growth in a mobile-first world
Revisiting the 2011 Ogilvy masterpiece that redefined situational comedy in Indian advertising and cemented ‘Zubaan Pe Rakhe Lagaam’ in pop culture forever
Aryendra Khan Sep 26, 2025 8:13 AM
From today, we start a new series - Hall of Ads - where we celebrate advertising gems that went on to become an unforgettable cultural moment, sometimes for brilliance, sometimes for blunders
Soumya Gawri Sep 5, 2025 12:33 PM
The idea was developed in partnership with YouGov, which revealed that 81% of people spend over three hours a day overthinking
e4m Staff Aug 11, 2025 4:53 PM
This edition would be hosting Nikhil Sharma, Managing Director of Perfetti Van Melle India and TAPMI alumnus
e4m Staff Jul 19, 2025 12:32 PM
Mentos’ ‘Yes To Fresh’ campaign talks about making mundane moments into extraordinary experiences
e4m Staff Nov 6, 2024 11:42 AM
At the Pitch Brand Talk 2024 summit, Nikhil Sharma, Managing Director of Perfetti Van Melle India, shared insights into creating brand trust through deep product knowledge, consistency, and ownership
e4m Staff Oct 17, 2024 3:40 PM
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Chehneet Kaur Aug 16, 2024 9:09 AM
Sharma was leading the Vietnam market for over six years as the Managing Director at Perfetti Van Melle (Vietnam) before this
e4m Staff Feb 23, 2024 10:39 AM
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
exchange4media Staff Feb 10, 2023 12:41 PM
At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales
exchange4media Staff Nov 30, 2022 8:22 AM
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference
exchange4media Staff Sep 20, 2021 1:15 PM
The winners will be announced on February 3, 2021, at a virtual award ceremony
exchange4media Staff Jan 22, 2021 8:56 AM
Conceptualized by lyricist, poet, CEO and CCO of McCann Worldgroup India, Prasoon Joshi, the new TVC is a progression from the previous campaigns
exchange4media Staff Dec 5, 2020 8:28 AM
The film drives home the message of staying optimistic about the future even when the present seems challenging
exchange4media Staff Aug 17, 2020 5:07 PM
Guest Column: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes
Rajesh Ramakrishnan May 19, 2020 8:28 AM
The launch is being supported with a 360-degree campaign put together by Ogilvy India
exchange4media Staff Jan 28, 2020 12:11 PM